Black Forest · Email · Launch history

Launch History — every product launch since January 2024

Seventeen BFS launch arcs, Jan 2024 → Aug 2026, send by send: performance, the hosted email, the blog it drove to, and the Klaviyo report. Built to improve the strategy for each slot of the Ancestral Coffee launch hub. Data pulled live from Klaviyo on 2026-09-02; every number regenerates from the scripts in §Method. All money USD.

The ask: "I want the synthesis of the complete display from our historical launch campaigns since last year's longevity coffee launch… I want the links to our launch blogs, and the emails."
Contents01 Scorecard02 Launch vs launch03 The slot map (feeds the hub)04 Extras: VIP, BOGO, post-launchCocoa Flavanols 1200mg · 2024-01Turkesterone + Tongkat Ali 1000mg · 2024-02NMNH Limited Edition · 2024-04Supercharged Cocoa · 2024-06Nicotinamide Riboside · 2024-08Spermidine · 2024-10GLP-1 5-in-1 Support · 2025-01Cocoa Re-launch · 2025-02Sleepex · 2025-03Brain Complex · 2025-04Zeolite · 2025-07NMN Ban · Sep 8Longevity Mix · Oct 20Sleepy Time Cocoa · Jan 16Serious Creatine · Feb 27Nattokinase · May 15Black Seed Oil · Jul 15LearningsAccuracy: stress test & ShopifyMethod & sources

The scorecard

Launch arcs
17
Cocoa Flavanols (Jan '24) → Black Seed Oil (Aug '26)
Sends analyzed
151
every one hosted + linked below
Attributed arc revenue
$3,968,213
Klaviyo 5-day window — see Accuracy for Shopify actuals
Best launch day
$1.07/recip
NMN Ban, Sep 25 '25 — the bar (2024-era best: NMNH $0.72)
Median launch day
$0.31
across all 17 arcs — only NMN broke $1.00
List growth across record
4.6×
median send 34.8k (2024Q1) → 179.9k (2025Q3) — dollars not cross-era comparable; RPR is
Last-chance inversions
2 arcs
Turkesterone + Tongkat Ali 1000mg & Sleepy Time Cocoa — the close out-earned launch day
How to read this page.
RPR = revenue per delivered recipient (conversion metric UNe8Uh); it is the house decision metric — the pass line on a full-list send is $1.00. Every send links to its hosted email (the real sent template, archived), its blog / landing page, and its Klaviyo report (login required). Sends are joined by campaign ID, never by name — several launches reused or omitted names in Klaviyo; corrected labels are shown with the original noted. VIP and micro-segment splits are shown separately and never mixed into full-list numbers. Holiday interrupts are shown greyed and excluded from arc totals.

Launch vs launch

Reading across eras.
The list grew ~4.6× across this record (median send 34.8k in 2024Q1 → 179.9k in 2025Q3), so dollar totals are not comparable across eras — RPR (per-recipient) is. 2024-era slot labels are partly inferred from send names/content (flagged per send); the 2024–mid-'25 arcs are not yet Shopify-reconciled — their attributed values carry the same 5-day-window semantics documented in Accuracy, so treat new-product attributed revenue as roughly 2.6–5.7× product actuals until checked. "Cocoa Re-launch" is an existing-product promo arc, included for completeness.
LaunchWindowFull-list sendsDelivered at launchArc revenueLaunch openLaunch CTRLaunch RPRLast-chance RPRBest send (RPR)
Cocoa Flavanols 1200mg 2024-25 era 2024-01-09 - 2024-02-017 39,432$81,743 42.2%1.87%$0.510 $0.385 $0.510
Turkesterone + Tongkat Ali 1000mg 2024-25 era 2024-02-12 - 2024-02-185 39,153$49,918 44.6%2.67%$0.352 $0.407 $0.407
NMNH Limited Edition 2024-25 era 2024-04-19 - 2024-05-108 44,585$126,965 44.5%3.04%$0.719 — $0.719
Supercharged Cocoa 2024-25 era 2024-06-20 - 2024-07-198 75,212$87,308 28.3%1.05%$0.208 $0.109 $0.208
Nicotinamide Riboside 2024-25 era 2024-08-05 - 2024-09-237 79,066$111,636 32.2%1.06%$0.415 $0.255 $0.415
Spermidine 2024-25 era 2024-10-25 - 2024-11-117 82,190$102,442 35.4%0.74%$0.276 $0.216 $0.276
GLP-1 5-in-1 Support 2024-25 era 2025-01-10 - 2025-01-298 119,554$155,488 38.4%0.97%$0.377 $0.160 $0.377
Cocoa Re-launch 2024-25 era 2025-02-20 - 2025-03-035 126,135$103,313 40.7%0.78%$0.225 — $0.250
Sleepex 2024-25 era 2025-03-11 - 2025-04-079 145,505$177,198 41.2%0.61%$0.225 $0.132 $0.225
Brain Complex 2024-25 era 2025-04-23 - 2025-05-127 160,425$204,724 43.8%0.83%$0.278 — $0.278
Zeolite 2024-25 era 2025-07-16 - 2025-08-1810 184,665$410,231 45.7%1.06%$0.395 — $0.395
NMN Ban Sep 8 - Oct 6, 20258 183,683$631,166 47.4%1.44%$1.066 — $1.066
Longevity Mix (Longevity Coffee 10-in-1) Oct 20 - Nov 14, 20259 189,905$360,161 47.5%1.51%$0.406 — $0.406
Sleepy Time Cocoa Jan 16 - Feb 2, 20268 212,775$317,270 47.0%1.16%$0.264 $0.291 $0.291
Serious Creatine Feb 27 - Mar 25, 20269 232,022$411,383 45.4%1.13%$0.269 — $0.269
Nattokinase May 15 - Jun 8, 20267 255,722$296,795 43.4%1.11%$0.312 $0.226 $0.312
Black Seed Oil Jul 15 - Aug 21, 202610 200,659$340,471 45.6%0.89%$0.215 — BOGO qualifier $0.316
Cocoa Flavanols 1200mg: $81,743 attributed full-list arc revenueCocoa Flavanols 1200mg$82kTurkesterone + Tongkat Ali 1000mg: $49,918 attributed full-list arc revenueTurkesterone + Tongkat Ali$50kNMNH Limited Edition: $126,965 attributed full-list arc revenueNMNH Limited Edition$127kSupercharged Cocoa: $87,308 attributed full-list arc revenueSupercharged Cocoa$87kNicotinamide Riboside: $111,636 attributed full-list arc revenueNicotinamide Riboside$112kSpermidine: $102,442 attributed full-list arc revenueSpermidine$102kGLP-1 5-in-1 Support: $155,488 attributed full-list arc revenueGLP-1 5-in-1 Support$155kCocoa Re-launch: $103,313 attributed full-list arc revenueCocoa Re-launch$103kSleepex: $177,198 attributed full-list arc revenueSleepex$177kBrain Complex: $204,724 attributed full-list arc revenueBrain Complex$205kZeolite: $410,231 attributed full-list arc revenueZeolite$410kNMN Ban: $631,166 attributed full-list arc revenueNMN Ban$631kLongevity Mix: $360,161 attributed full-list arc revenueLongevity Mix$360kSleepy Time Cocoa: $317,270 attributed full-list arc revenueSleepy Time Cocoa$317kSerious Creatine: $411,383 attributed full-list arc revenueSerious Creatine$411kNattokinase: $296,795 attributed full-list arc revenueNattokinase$297kBlack Seed Oil: $340,471 attributed full-list arc revenueBlack Seed Oil$340k
full-list arc revenue
Attributed revenue per launch arc, chronological (light bars = 2024–mid-'25 era, smaller list — dollars not cross-era comparable). Full-list sends only — VIP splits, micro-segments and holiday interrupts excluded. Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
$0.00$0.28$0.55$0.83$1.10NMN Ban — launch day: $1.066/recipient$1.07noneNMN BanLongevity Mix (Longevity Coffee 10-in-1) — launch day: $0.406/recipient$0.41noneLongevity MixSleepy Time Cocoa — launch day: $0.264/recipient$0.26Sleepy Time Cocoa — last chance: $0.291/recipient$0.29Sleepy Time CocoaSerious Creatine — launch day: $0.269/recipient$0.27noneSerious CreatineNattokinase — launch day: $0.312/recipient$0.31Nattokinase — last chance: $0.226/recipient$0.23NattokinaseBlack Seed Oil — launch day: $0.215/recipient$0.21noneBlack Seed Oil
launch day RPRlast chance RPR
Launch day vs last chance, revenue per recipient — modern-era (2025–26) arcs. Three never ran a last chance ("none"). Sleepy Cocoa's last chance out-earned its own launch day. Source: same pull.

The slot map — every launch, organized by hub slot

Each block below matches one slot of the Ancestral Coffee launch hub: every historical launch's equivalent send, with its email, its destination, and what the slot has to do. Full-list sends only; VIP/BOGO/post-launch mechanics are in extras.

Launch day: median $0.312/recipient across 17 full-list sendsLaunch day$0.31n=17Extended: median $0.254/recipient across 14 full-list sendsExtended$0.25n=14Last chance: median $0.226/recipient across 9 full-list sendsLast chance$0.23n=9BOGO qualifier: median $0.212/recipient across 3 full-list sendsBOGO qualifier$0.21n=3VIP / early access: median $0.183/recipient across 3 full-list sendsVIP / early access$0.18n=3Launch tomorrow: median $0.165/recipient across 13 full-list sendsLaunch tomorrow$0.16n=13Value 3 · reveal: median $0.158/recipient across 7 full-list sendsValue 3 · reveal$0.16n=7Victory blog (post-launch): median $0.157/recipient across 1 full-list sendsVictory blog (post-launch)$0.16n=1Value 2 · education: median $0.152/recipient across 46 full-list sendsValue 2 · education$0.15n=46Value 1 · set the stage: median $0.141/recipient across 19 full-list sendsValue 1 · set the stage$0.14n=19
promo slotsvalue / mechanic slots
Median revenue per recipient by slot type, across all seventeen arcs — full-list sends only. n = sends in that slot. Source: same pull.

Value 1 · set the stage

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Cocoa Flavanols 1200mg 2024-25 era #1 teaser: new heart-health product2024-01-09 41,18346.1% 2.92%$0.164 $6,740email · Klaviyo
Turkesterone + Tongkat Ali 1000mg 2024-25 era #1 teaser: fertility decline2024-02-12 39,41648.8% 1.70%$0.227 $8,934email · collection · Klaviyo
NMNH Limited Edition 2024-25 era #1 teaser2024-04-19 46,40539.8% 1.93%$0.235 $10,905email · Klaviyo
Supercharged Cocoa 2024-25 era #1 Cocoa Launch Email #12024-06-20 73,54237.9% 11.37%$0.106 $7,781email · discount-link · Klaviyo
Nicotinamide Riboside 2024-25 era #1 HEBE Launch Email Flow #12024-08-05 78,05635.0% 1.16%$0.139 $10,882email · Klaviyo
Spermidine 2024-25 era #1 SPERMIDINE Launch Email #12024-10-25 81,72928.9% 1.14%$0.094 $7,660email · collection · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #1 GLP-1 Email #12025-01-10 100,80033.2% 0.24%$0.070 $7,018email · Klaviyo
Cocoa Re-launch 2024-25 era #1 #1 Cocoa Re-launch (value email)2025-02-20 121,92340.4% 1.11%$0.207 $25,266email · Klaviyo
Sleepex 2024-25 era #1 #1 value (seed: #1 Sleepex subject match)2025-03-11 107,73641.8% 0.45%$0.138 $14,907email · lp · Klaviyo
Sleepex 2024-25 era #2 #2/#3 upcoming (seed subject match)2025-03-14 113,27342.3% 0.60%$0.202 $22,831email · ebook · Klaviyo
Sleepex 2024-25 era #3 A Moment to Reflect, {{ first_name|default:'' }} #3 Sleepex (Upcoming)2025-03-18 122,07944.0% 0.53%$0.103 $12,517email · Klaviyo
Brain Complex 2024-25 era #1 #1 Brain Complex (Upcoming)2025-04-23 158,71437.6% 0.51%$0.145 $22,959email · lp · Klaviyo
Zeolite 2024-25 era #1 #1 Zeolite (upcoming)2025-07-16 181,54440.8% 0.39%$0.127 $23,014email · Klaviyo
NMN Ban #1 Set the stage (ban-news blog)2025-09-08 185,93646.5% 1.19%$0.237 $44,021email · blog · Klaviyo
Longevity Mix #1 Tribe List sign-up2025-10-20 186,34446.5% 0.88%$0.189 $35,259email · lp · Klaviyo
Sleepy Time Cocoa #1 Blog2026-01-16 198,44339.1% 0.64%$0.141 $28,019email · blog · Klaviyo
Serious Creatine (#1?) February Value blog2026-02-20 221,75644.5% 0.92%$0.179 $39,727email · blog · Klaviyo
Nattokinase #1 Blog (heart-attack nation) - unnamed 'Email 1' in Klaviyo2026-05-15 251,04743.4% 1.20%$0.116 $29,228email · blog · Klaviyo
Black Seed Oil #1 Blog2026-07-15 260,62643.2% 0.96%$0.126 $32,915email · blog · Klaviyo

Openers earn $0.12–0.24 per recipient. NMN's is double everyone else's because the opener WAS news (the ban) — an enemy with a date on it. Openers built on product curiosity (Cocoa) start the arc at half power. For the coffee hub's slot 01: open the enemy loop, sell nothing.

Value 2 · education

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Cocoa Flavanols 1200mg 2024-25 era #3 pre-launch blog (heart health / FDA)2024-01-13 40,86444.3% 1.50%$0.178 $7,281email · other · Klaviyo
Cocoa Flavanols 1200mg 2024-25 era #7 pre-launch: Cocoa Revolution2024-01-24 39,31843.2% 1.37%$0.299 $11,741email · Klaviyo
Turkesterone + Tongkat Ali 1000mg 2024-25 era #3 story: 1 year on Turkesterone2024-02-12 11,59636.3% 2.23%$0.114 $1,326email · pdp · Klaviyo
Turkesterone + Tongkat Ali 1000mg 2024-25 era #4 pre-launch blog (Valentine's)2024-02-14 39,54544.6% 1.43%$0.254 $10,041email · blog · Klaviyo
NMNH Limited Edition 2024-25 era #2 Introducing… NEW Limited Edition NMNH2024-04-23 46,34741.9% 2.88%$0.266 $12,308email · blog · Klaviyo
NMNH Limited Edition 2024-25 era #4 A Word From Our CEO on NMNH2024-04-30 45,20943.1% 1.43%$0.225 $10,160email · Klaviyo
NMNH Limited Edition 2024-25 era #5 pre-launch blog (NMN vs Big Pharma)2024-05-03 44,96445.6% 1.27%$0.327 $14,701email · blog · Klaviyo
Supercharged Cocoa 2024-25 era #2 Cocoa Launch #22024-06-24 73,09344.6% 1.11%$0.138 $10,120email · discount-link · Klaviyo
Supercharged Cocoa 2024-25 era #3 Cocoa Launch Email #32024-06-28 73,55941.3% 0.82%$0.163 $12,016email · blog · Klaviyo
Supercharged Cocoa 2024-25 era #4 Cocoa Launch Email #42024-07-01 74,79436.1% 0.67%$0.170 $12,713email · collection · Klaviyo
Supercharged Cocoa 2024-25 era #5 It's Happening!2024-07-11 75,67527.5% 0.85%$0.119 $9,028email · Klaviyo
Nicotinamide Riboside 2024-25 era #2 NR Launch (Subscribe for Launch) Email2024-09-09 78,85732.7% 1.24%$0.154 $12,155email · Klaviyo
Nicotinamide Riboside 2024-25 era #3 HEBE Blog Email (Launch #3)2024-09-12 78,93831.4% 1.03%$0.111 $8,771email · blog · Klaviyo
Spermidine 2024-25 era #2 Spermidine Blog Email #22024-10-28 81,93929.1% 0.63%$0.114 $9,347email · blog · Klaviyo
Spermidine 2024-25 era #3 Spermidine Launch Email #32024-10-31 81,99529.6% 0.63%$0.128 $10,517email · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #2 GLP-1 Email #1 (Blog)2025-01-13 101,59439.7% 0.95%$0.135 $13,693email · blog · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #3 #3 GLP-1 Email Launch (value FAQ)2025-01-16 102,39035.7% 0.51%$0.097 $9,927email · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #4 #4 GLP-1 launch (Blog #2)2025-01-20 103,27438.7% 0.67%$0.143 $14,736email · blog · Klaviyo
Cocoa Re-launch 2024-25 era #2 #2 Cocoa Re-launch (blog)2025-02-24 122,73831.7% 0.39%$0.124 $15,160email · blog · Klaviyo
Sleepex 2024-25 era #4 Be Prepared, {{ first_name|default:'' }}! - #3 Sleepex (Blog)2025-03-21 143,96541.2% 0.59%$0.139 $20,048email · blog · Klaviyo
Sleepex 2024-25 era #5 #5 value (seed: #5 Sleepex)2025-03-24 144,83035.9% 0.41%$0.147 $21,320email · Klaviyo
Brain Complex 2024-25 era #2 #2 Brain Complex - Blog2025-04-28 158,66744.2% 0.75%$0.218 $34,661email · blog · Klaviyo
Brain Complex 2024-25 era #3 #3 Brain Complex (Video) A/B Test2025-05-02 160,29134.3% 0.39%$0.117 $18,679email · lp · Klaviyo
Zeolite 2024-25 era #2 #2 Spike/Heavy Metals (Blog)2025-07-22 182,49743.8% 0.93%$0.154 $28,013email · blog · Klaviyo
Zeolite 2024-25 era #3 #3 Spike Protein (Video)2025-07-25 182,78943.3% 0.69%$0.205 $37,419email · lp · Klaviyo
Zeolite 2024-25 era #4 #4 Spike Protein Detox (Blog)2025-07-30 183,59444.7% 0.90%$0.296 $54,422email · blog · Klaviyo
Zeolite 2024-25 era #5 #5 Spike Protein Detox (E-book)2025-08-04 185,44342.5% 0.76%$0.183 $33,847email · ebook · Klaviyo
Zeolite 2024-25 era #6 #6 Spike Protein Detox (blog)2025-08-07 185,25345.0% 1.02%$0.184 $34,115email · blog · Klaviyo
Zeolite 2024-25 era #7 #7 Spike Protein Detox (message CEO)2025-08-11 184,69844.2% 0.53%$0.151 $27,882email · lp · Klaviyo
NMN Ban #2 Video LP2025-09-15 184,94045.6% 0.74%$0.221 $40,854email · lp · Klaviyo
NMN Ban #3 E-book2025-09-18 185,07245.1% 0.95%$0.255 $47,217email · ebook · Klaviyo
NMN Ban #4 Final blog2025-09-22 185,01841.8% 0.76%$0.319 $59,044email · blog · Klaviyo
Longevity Mix #2 Video LP2025-10-24 188,33444.6% 0.79%$0.129 $24,378email · lp · Klaviyo
Longevity Mix #3 Glutathione blog2025-10-28 188,53045.7% 0.72%$0.177 $33,423email · blog · Klaviyo
Longevity Mix #4 Anti-aging blog2025-10-31 188,93544.2% 0.71%$0.212 $40,052email · blog · Klaviyo
Sleepy Time Cocoa #2 Video LP2026-01-20 210,29042.5% 0.61%$0.128 $26,997email · lp · Klaviyo
Serious Creatine (#2?) February Value video LP2026-02-24 221,95044.7% 0.81%$0.142 $31,557email · lp · Klaviyo
Serious Creatine #3 Blog2026-02-27 222,09937.2% 0.58%$0.188 $41,763email · blog · Klaviyo
Serious Creatine #5 E-book2026-03-09 226,17145.8% 0.86%$0.212 $47,835email · ebook · Klaviyo
Nattokinase #2 E-book - unnamed 'Email 1'2026-05-19 251,70035.4% 0.86%$0.091 $22,801email · ebook · Klaviyo
Nattokinase #3 Blog (Dr Sumi) - unnamed 'Email 1'2026-05-22 251,99840.5% 0.80%$0.140 $35,397email · blog · Klaviyo
Nattokinase #4 Blog (microclot) - unnamed 'Email 1'2026-05-26 253,86935.3% 0.79%$0.164 $41,570email · blog · Klaviyo
Black Seed Oil #2 E-book2026-07-17 259,75339.7% 0.83%$0.137 $35,647email · ebook · Klaviyo
Black Seed Oil #3 Blog2026-07-24 192,55143.9% 1.02%$0.135 $26,081email · blog · Klaviyo
Black Seed Oil #4 Blog (named #3 in Klaviyo)2026-07-30 194,10342.8% 0.72%$0.120 $23,358email · other · Klaviyo
Black Seed Oil #5 Blog (named #3 in Klaviyo)2026-08-06 197,69843.9% 0.82%$0.142 $28,134email · blog · Klaviyo

The widest spread of any slot. NMN education EARNED on its own ($0.22–0.32 per send) because the content stayed news; Cocoa and Nattokinase education merely warmed ($0.09–0.16). Education pays when it carries a story the reader can't get elsewhere, not product prep. E-books sit in the middle everywhere.

Value 3 · reveal

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Cocoa Flavanols 1200mg 2024-25 era #5 blog reveal: High Flavanol Cocoa2024-01-16 35,30844.6% 1.72%$0.400 $14,119email · blog · Klaviyo
NMNH Limited Edition 2024-25 era #3 NMNH Customer Announcement2024-04-26 45,96752.0% 1.80%$0.370 $17,024email · blog · Klaviyo
Brain Complex 2024-25 era #4 #4 Brain Complex Announcement (Blog)2025-05-06 160,53539.7% 0.67%$0.141 $22,608email · blog · Klaviyo
Longevity Mix #5 Product announcement2025-11-04 189,55843.9% 0.89%$0.149 $28,172email · blog · Klaviyo
Longevity Mix #6 Flavor announcement2025-11-07 189,96343.0% 1.47%$0.160 $30,477email · lp · Klaviyo
Sleepy Time Cocoa #4 Product announcement2026-01-26 212,44639.8% 0.73%$0.116 $24,572email · blog · Klaviyo
Serious Creatine #4 Product announcement blog2026-03-05 224,50437.2% 0.83%$0.158 $35,484email · blog · Klaviyo

Reveals out-click education in every arc that ran one — Longevity's flavor announcement hit 1.47% CTR, the best click of its whole value phase. The two-step reveal (product, then flavor) beat Cocoa's single product-as-hero announcement ($0.116, the weakest reveal). Slot 03 should lead with the product and its spec, and consider what a second reveal beat would be.

Launch tomorrow

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Cocoa Flavanols 1200mg 2024-25 era #9 launch tomorrow2024-01-30 39,24248.8% 1.71%$0.168 $6,580email · blog · Klaviyo
NMNH Limited Edition 2024-25 era #6 NMNH LAUNCH TOMORROW2024-05-08 45,00650.1% 1.26%$0.320 $14,392email · Klaviyo
Nicotinamide Riboside 2024-25 era #4 NR Email Launch Tomorrow2024-09-17 79,08130.0% 0.27%$0.128 $10,100email · Klaviyo
Spermidine 2024-25 era #4 Spermidine Launch Tomorrow Email2024-11-04 82,31039.4% 0.50%$0.186 $15,272email · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #5 #5 GLP-1 launch (Launch Tomorrow)2025-01-23 120,28635.0% 0.57%$0.166 $19,925email · collection · Klaviyo
Cocoa Re-launch 2024-25 era #3 #3 Cocoa Re-launch (Launch Tomorrow)2025-02-27 125,87231.5% 0.32%$0.083 $10,393email · Klaviyo
Sleepex 2024-25 era #6 #6 Sleepex Value Email (Launch Tomorrow)2025-03-27 117,66242.5% 0.39%$0.102 $11,973email · Klaviyo
Brain Complex 2024-25 era #5 #5 Brain Complex (Launch Tomorrow)2025-05-08 160,69741.4% 0.44%$0.110 $17,647email · Klaviyo
Zeolite 2024-25 era #8 #8 Spike Protein Detox (launch TOMORROW)2025-08-13 184,62145.4% 0.52%$0.165 $30,383email · Klaviyo
NMN Ban #5 Launch Tomorrow2025-09-24 184,17145.2% 0.68%$0.455 $83,749email · collection · Klaviyo
Longevity Mix #7 Launch on Wednesday2025-11-10 189,72939.5% 0.88%$0.212 $40,254email · lp · Klaviyo
Sleepy Time Cocoa #5 Launch Tomorrow2026-01-28 212,63444.4% 0.70%$0.141 $30,026email · lp · Klaviyo
Nattokinase #5 Launch Tomorrow2026-06-04 255,95342.3% 0.95%$0.117 $30,061email · lp · Klaviyo

$0.14–0.46. NMN's $0.455 telegraph is the ceiling — it NAMED the offer the day before. Nattokinase ran the only true 1-day join (Jun 4 → Jun 5), the precedent the coffee calendar reuses: its launch-tomorrow held $0.117 and the launch converted 2.6× the day after.

Launch day

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Cocoa Flavanols 1200mg 2024-25 era #11 LAUNCH DAY (33% off + free Turk)2024-01-31 39,43242.2% 1.87%$0.510 $20,099email · pdp · Klaviyo
Turkesterone + Tongkat Ali 1000mg 2024-25 era #6 LAUNCH DAY (40% off)2024-02-17 39,15344.6% 2.67%$0.352 $13,787email · pdp · Klaviyo
NMNH Limited Edition 2024-25 era #7 LAUNCH DAY2024-05-09 44,58544.5% 3.04%$0.719 $32,076email · pdp · Klaviyo
Supercharged Cocoa 2024-25 era #6 It's Here, {{ first_name|default:'' }}!2024-07-16 75,21228.3% 1.05%$0.208 $15,617email · pdp · Klaviyo
Nicotinamide Riboside 2024-25 era #5 NR Launch Email2024-09-18 79,06632.2% 1.06%$0.415 $32,821email · collection · Klaviyo
Spermidine 2024-25 era #5 Spermidine Launch Day Email2024-11-05 82,19035.4% 0.74%$0.276 $22,656email · pdp · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #6 #6 GLP-1 launch (Launch Day)2025-01-24 119,55438.4% 0.97%$0.377 $45,020email · collection · Klaviyo
Cocoa Re-launch 2024-25 era #4 #4 Cocoa Re-launch (Launch Day)2025-02-28 126,13540.7% 0.78%$0.225 $28,332email · collection · Klaviyo
Sleepex 2024-25 era #7 #7 Sleepex Launch Email (Launch Day)2025-03-28 145,50541.2% 0.61%$0.225 $32,781email · collection · Klaviyo
Brain Complex 2024-25 era #6 #6 Brain Complex (Launch Day)2025-05-09 160,42543.8% 0.83%$0.278 $44,619email · collection · Klaviyo
Zeolite 2024-25 era #9 #9 Spike Protein Detox (launch day)2025-08-14 184,66545.7% 1.06%$0.395 $72,957email · collection · Klaviyo
NMN Ban #6 Launch Day2025-09-25 183,68347.4% 1.44%$1.066 $195,814email · collection · Klaviyo
Longevity Mix #8 Launch Day (50% off)2025-11-12 189,90547.5% 1.51%$0.406 $77,194email · collection · Klaviyo
Sleepy Time Cocoa #6 Launch Day2026-01-29 212,77547.0% 1.16%$0.264 $56,190email · collection · Klaviyo
Serious Creatine #8 Launch (named #6 VIP)2026-03-23 232,02245.4% 1.13%$0.269 $62,328email · collection · Klaviyo
Nattokinase #6 Launch Day (misnamed '#5 Launch Tomorrow')2026-06-05 255,72243.4% 1.11%$0.312 $79,765email · collection · Klaviyo
Black Seed Oil #9 Launch Day (50% off)2026-08-18 200,65945.6% 0.89%$0.215 $43,104email · pdp · Klaviyo

The money send: $0.22–1.07, median $0.29 excluding NMN. NMN's $1.066 is the 12-month bar and nothing since has reached half — same 50% offer depth, so the difference is the arc before the offer, not the offer. Opens spike +3–4pp on every launch day; CTR lands 1.1–1.5%.

Extended

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
NMNH Limited Edition 2024-25 era #8 extended (30% off)2024-05-10 44,49842.0% 1.71%$0.346 $15,398email · pdp · Klaviyo
Supercharged Cocoa 2024-25 era #8 Cocoa Launch Extended Promo2024-07-18 77,18028.5% 0.94%$0.150 $11,553email · pdp · Klaviyo
Nicotinamide Riboside 2024-25 era #6 NR Extended Launch Email2024-09-20 78,96534.6% 0.65%$0.213 $16,781email · collection · Klaviyo
Spermidine 2024-25 era #6 Spermidine Launch Extended Email2024-11-07 82,19930.7% 0.99%$0.234 $19,217email · pdp · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #7 #7 GLP-1 launch (extended)2025-01-27 118,67338.7% 0.88%$0.220 $26,130email · collection · Klaviyo
Cocoa Re-launch 2024-25 era #5 #5 Cocoa Re-launch (Extended)2025-03-03 96,75538.5% 0.61%$0.250 $24,162email · collection · Klaviyo
Sleepex 2024-25 era #8 #8 Sleepex Launch Email (Extended)2025-03-31 144,95742.2% 0.58%$0.150 $21,694email · collection · Klaviyo
Brain Complex 2024-25 era #7 #7 Brain Complex (Extended)2025-05-12 162,83543.4% 0.77%$0.267 $43,551email · collection · Klaviyo
Zeolite 2024-25 era #10 #10 Spike Protein Detox (launch extended)2025-08-18 183,85048.0% 0.99%$0.371 $68,177email · collection · Klaviyo
NMN Ban #7 Extended2025-09-29 181,74843.0% 1.06%$0.725 $131,751email · collection · Klaviyo
Longevity Mix #9 Launch Extended (50% off)2025-11-14 190,77146.7% 1.10%$0.267 $50,953email · collection · Klaviyo
Sleepy Time Cocoa #7 Launch Extended2026-01-30 213,03647.5% 1.06%$0.285 $60,718email · collection · Klaviyo
Serious Creatine #9 Launch Extended (SORRY)2026-03-25 231,81245.7% 0.96%$0.258 $59,701email · collection · Klaviyo
Black Seed Oil #10 Launch Extended (50% off)2026-08-21 202,54737.4% 0.59%$0.150 $30,447email · pdp · Klaviyo

Holds 60–70% of launch day when it carries substance (NMN $0.725, Cocoa $0.285 — which then kept climbing). Creatine's apology-framed extension still held $0.258. An extension that just says 'still on' is where arcs go flat (BSO $0.150).

Last chance

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Cocoa Flavanols 1200mg 2024-25 era #13 last chance (15h)2024-02-01 39,47340.7% 1.22%$0.385 $15,183email · pdp · Klaviyo
Turkesterone + Tongkat Ali 1000mg 2024-25 era #8 last chance (10h)2024-02-18 38,92946.7% 2.32%$0.407 $15,831email · pdp · Klaviyo
Supercharged Cocoa 2024-25 era #9 Cocoa Launch Last Chance2024-07-19 77,96329.5% 0.78%$0.109 $8,478email · pdp · Klaviyo
Nicotinamide Riboside 2024-25 era #7 NR LAST CHANCE Launch Email2024-09-23 78,79729.4% 0.51%$0.255 $20,126email · collection · Klaviyo
Spermidine 2024-25 era #7 Spermidine Launch Last Chance Email2024-11-11 82,19533.6% 0.46%$0.216 $17,773email · pdp · Klaviyo
GLP-1 5-in-1 Support 2024-25 era #8 #8 GLP-1 launch (last chance)2025-01-29 119,11828.2% 0.43%$0.160 $19,039email · collection · Klaviyo
Sleepex 2024-25 era #9 #9 last chance (seed: #9 Sleepex)2025-04-07 145,28142.1% 0.53%$0.132 $19,128email · blog · Klaviyo
Sleepy Time Cocoa #8 Last Chance2026-02-02 212,97144.5% 0.83%$0.291 $61,981email · collection · Klaviyo
Nattokinase #7 Last Chance2026-06-08 256,26443.5% 1.05%$0.226 $57,973email · collection · Klaviyo

Only three arcs ran one — and Cocoa's OUT-EARNED its own launch day ($0.291 vs $0.264), with revenue rising across all three promo sends. Longevity and BSO ended at extended and left this send unclaimed. The close is real money: run it every time.

Extras — VIP splits, BOGO qualifiers, post-launch sends, interrupts

The mechanics that sit outside the 7-slot spine. The VIP economics are the standout: three ~3k-person 75%-off sends and two ~310-person segments printed $1.10–$3.94 per recipient — depth-to-a-few consistently beats repetition-to-everyone.

VIP / early access

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Supercharged Cocoa 2024-25 era #7 It's Here, {{ first_name|default:'' }}! — 50% off, 1.8k VIP split vip2024-07-16 1,77546.3% 7.72%$2.398 $4,257email · pdp · Klaviyo
Longevity Mix NMN Apology (75% off upcoming product) - Longevity presale vip2025-10-24 3,12761.7% 9.47%$1.923 $6,013email · lp · Klaviyo
Longevity Mix #8 Launch Day (75% off, VIP) vip2025-11-12 2,99550.2% 4.07%$1.874 $5,614email · discount-link · Klaviyo
Longevity Mix #9 Extended (75% off, VIP) vip2025-11-14 2,97151.9% 3.33%$1.103 $3,277email · discount-link · Klaviyo
Sleepy Time Cocoa #3 VIP Early Access2026-01-23 211,25145.5% 0.84%$0.136 $28,768email · lp · Klaviyo
Serious Creatine #6 VIP List2026-03-13 227,11244.3% 0.77%$0.225 $50,989email · lp · Klaviyo
Serious Creatine #7 VIP List (resend; named #6)2026-03-18 229,45343.5% 0.75%$0.183 $41,998email · lp · Klaviyo

BOGO qualifier

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Black Seed Oil #6 BOGO Qualifier2026-08-10 199,29546.5% 1.48%$0.316 $62,962email · collection · Klaviyo
Black Seed Oil #7 BOGO Last Chance2026-08-12 199,36544.5% 1.09%$0.212 $42,197email · collection · Klaviyo
Black Seed Oil #8 BOGO Last Chance (repeat)2026-08-17 200,90440.3% 0.55%$0.078 $15,626email · other · Klaviyo

Victory blog (post-launch)

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
NMN Ban #8 Victory Blog (post-launch)2025-10-06 183,18237.1% 0.68%$0.157 $28,716email · blog · Klaviyo

Micro-segment

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Black Seed Oil #9 Launch Day - 311-person segment micro-segment2026-08-18 31158.8% 16.72%$3.941 $1,226email · discount-link · Klaviyo
Black Seed Oil #10 Extended (70% off) - 309-person segment micro-segment2026-08-21 30946.0% 8.41%$1.502 $464email · pdp · Klaviyo

Holiday interrupt

LaunchSendDateDeliveredOpenCTRRPRRevenueLinks
Nattokinase Memorial Day promo (interrupt)2026-05-29 254,37443.9% 1.46%$0.478 $121,621email · collection · Klaviyo
Nattokinase Memorial Day Last Chance (Nattokinase Pivot) (interrupt)2026-06-01 252,43243.8% 1.20%$0.280 $70,677email · collection · Klaviyo

Cocoa Flavanols 1200mg — 2024-01-09 - 2024-02-01

Cocoa Flavanols 1200mg (heart health) · $81,743 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.16 per recipient$0.16#1send #3: $0.18 per recipient$0.18#3send #5: $0.40 per recipient$0.40#5send #7: $0.30 per recipient$0.30#7send #9: $0.17 per recipient$0.17#9send #11: $0.51 per recipient$0.51#11send #13: $0.38 per recipient$0.38#13
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Cocoa Flavanols 1200mg. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2024-01-09#1 teaser: new heart-health product (slot auto-assigned from name/label (2024-era naming)) 41,18346.1% 2.92%65 $6,740$0.164 email · Klaviyo
2 2024-01-09#2 teaser: new heart-health product (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 15,2802.0% 0.25%2 $145$0.009 email · Klaviyo
3 2024-01-13#3 pre-launch blog (heart health / FDA) (slot auto-assigned from name/label (2024-era naming)) 40,86444.3% 1.50%67 $7,281$0.178 email · other · Klaviyo
4 2024-01-13#4 pre-launch blog (heart health / FDA) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 21,2771.6% 0.14%1 $60$0.003 email · other · Klaviyo
5 2024-01-16#5 blog reveal: High Flavanol Cocoa (slot auto-assigned from name/label (2024-era naming)) 35,30844.6% 1.72%89 $14,119$0.400 email · blog · Klaviyo
6 2024-01-16#6 blog reveal: High Flavanol Cocoa (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 15,5221.8% 0.10%4 $364$0.023 email · blog · Klaviyo
7 2024-01-24#7 pre-launch: Cocoa Revolution (slot auto-assigned from name/label (2024-era naming)) 39,31843.2% 1.37%97 $11,741$0.299 email · Klaviyo
8 2024-01-24#8 pre-launch: Cocoa Revolution (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 18,8402.2% 0.11%0 $0$0.000 email · Klaviyo
9 2024-01-30#9 launch tomorrow (slot auto-assigned from name/label (2024-era naming)) 39,24248.8% 1.71%68 $6,580$0.168 email · blog · Klaviyo
10 2024-01-30#10 launch tomorrow (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 20,5022.3% 0.14%3 $480$0.023 email · blog · Klaviyo
11 2024-01-31#11 LAUNCH DAY (33% off + free Turk) (slot auto-assigned from name/label (2024-era naming)) 39,43242.2% 1.87%227 $20,099$0.510 email · pdp · Klaviyo
12 2024-01-31#12 LAUNCH DAY (33% off + free Turk) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 20,2401.6% 0.08%4 $382$0.019 email · pdp · Klaviyo
13 2024-02-01#13 last chance (15h) (slot auto-assigned from name/label (2024-era naming)) 39,47340.7% 1.22%154 $15,183$0.385 email · pdp · Klaviyo
14 2024-02-01#14 last chance (15h) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 20,0541.3% 0.07%4 $416$0.021 email · pdp · Klaviyo
Reading: Cocoa Flavanols 1200mg.
The account's first documented launch arc, on a ~41k list: teaser, FDA/heart-health blog, then the offer. The 'Vincenzo' twin sends were unengaged-segment splits (1-2% opens, near-zero revenue); the practice stopped in March 2024.

Turkesterone + Tongkat Ali 1000mg — 2024-02-12 - 2024-02-18

Turkesterone + Tongkat Ali 1000mg · $49,918 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.23 per recipient$0.23#1send #3: $0.11 per recipient$0.11#3send #4: $0.25 per recipient$0.25#4send #6: $0.35 per recipient$0.35#6send #8: $0.41 per recipient$0.41#8
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Turkesterone + Tongkat Ali 1000mg. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2024-02-12#1 teaser: fertility decline (slot auto-assigned from name/label (2024-era naming)) 39,41648.8% 1.70%68 $8,934$0.227 email · collection · Klaviyo
2 2024-02-12#2 teaser: fertility decline (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 20,0371.6% 0.09%5 $493$0.025 email · collection · Klaviyo
3 2024-02-12#3 story: 1 year on Turkesterone (slot auto-assigned from name/label (2024-era naming)) 11,59636.3% 2.23%15 $1,326$0.114 email · pdp · Klaviyo
4 2024-02-14#4 pre-launch blog (Valentine's) (slot auto-assigned from name/label (2024-era naming)) 39,54544.6% 1.43%83 $10,041$0.254 email · blog · Klaviyo
5 2024-02-14#5 pre-launch blog (Valentine's) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 19,9421.5% 0.10%3 $257$0.013 email · blog · Klaviyo
6 2024-02-17#6 LAUNCH DAY (40% off) (slot auto-assigned from name/label (2024-era naming)) 39,15344.6% 2.67%170 $13,787$0.352 email · pdp · Klaviyo
7 2024-02-17#7 LAUNCH DAY (40% off) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 19,9951.9% 0.24%8 $734$0.037 email · pdp · Klaviyo
8 2024-02-18#8 last chance (10h) (slot auto-assigned from name/label (2024-era naming)) 38,92946.7% 2.32%172 $15,831$0.407 email · pdp · Klaviyo
9 2024-02-18#9 last chance (10h) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) 19,9761.3% 0.14%4 $451$0.023 email · pdp · Klaviyo
Reading: Turkesterone + Tongkat Ali 1000mg.
A compressed 6-day arc: nine sends, $52k, launch-day peak. The tightest cadence in the record.

NMNH Limited Edition — 2024-04-19 - 2024-05-10

NMNH Limited Edition · $126,965 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.24 per recipient$0.24#1send #2: $0.27 per recipient$0.27#2send #3: $0.37 per recipient$0.37#3send #4: $0.22 per recipient$0.22#4send #5: $0.33 per recipient$0.33#5send #6: $0.32 per recipient$0.32#6send #7: $0.72 per recipient$0.72#7send #8: $0.35 per recipient$0.35#8
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, NMNH Limited Edition. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2024-04-19#1 teaser (slot auto-assigned from name/label (2024-era naming)) 46,40539.8% 1.93%109 $10,905$0.235 email · Klaviyo
2 2024-04-23#2 Introducing… NEW Limited Edition NMNH (slot auto-assigned from name/label (2024-era naming)) 46,34741.9% 2.88%102 $12,308$0.266 email · blog · Klaviyo
3 2024-04-26#3 NMNH Customer Announcement (slot auto-assigned from name/label (2024-era naming)) 45,96752.0% 1.80%156 $17,024$0.370 email · blog · Klaviyo
4 2024-04-30#4 A Word From Our CEO on NMNH (slot auto-assigned from name/label (2024-era naming)) 45,20943.1% 1.43%77 $10,160$0.225 email · Klaviyo
5 2024-05-03#5 pre-launch blog (NMN vs Big Pharma) (slot auto-assigned from name/label (2024-era naming)) 44,96445.6% 1.27%113 $14,701$0.327 email · blog · Klaviyo
6 2024-05-08#6 NMNH LAUNCH TOMORROW (slot auto-assigned from name/label (2024-era naming)) 45,00650.1% 1.26%93 $14,392$0.320 email · Klaviyo
7 2024-05-09#7 LAUNCH DAY (slot auto-assigned from name/label (2024-era naming)) 44,58544.5% 3.04%239 $32,076$0.719 email · pdp · Klaviyo
8 2024-05-10#8 extended (30% off) (slot auto-assigned from name/label (2024-era naming)) 44,49842.0% 1.71%128 $15,398$0.346 email · pdp · Klaviyo
Reading: NMNH Limited Edition.
The 2024 era's best launch day - $0.719 per recipient, the account record until NMN Ban's $1.066 seventeen months later. Limited-edition scarcity did the work.

Supercharged Cocoa — 2024-06-20 - 2024-07-19

Supercharged Cocoa (Super Cocoa) · $87,308 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.11 per recipient$0.11#1send #2: $0.14 per recipient$0.14#2send #3: $0.16 per recipient$0.16#3send #4: $0.17 per recipient$0.17#4send #5: $0.12 per recipient$0.12#5send #6: $0.21 per recipient$0.21#6send #8: $0.15 per recipient$0.15#8send #9: $0.11 per recipient$0.11#9
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Supercharged Cocoa. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2024-06-20#1 Cocoa Launch Email #1 (slot auto-assigned from name/label (2024-era naming)) 73,54237.9% 11.37%95 $7,781$0.106 email · discount-link · Klaviyo
2 2024-06-24#2 Cocoa Launch #2 (slot auto-assigned from name/label (2024-era naming)) 73,09344.6% 1.11%101 $10,120$0.138 email · discount-link · Klaviyo
3 2024-06-28#3 Cocoa Launch Email #3 (slot auto-assigned from name/label (2024-era naming)) 73,55941.3% 0.82%101 $12,016$0.163 email · blog · Klaviyo
4 2024-07-01#4 Cocoa Launch Email #4 (slot auto-assigned from name/label (2024-era naming)) 74,79436.1% 0.67%148 $12,713$0.170 email · collection · Klaviyo
5 2024-07-11#5 It's Happening! (slot auto-assigned from name/label (2024-era naming)) 75,67527.5% 0.85%91 $9,028$0.119 email · Klaviyo
6 2024-07-16#6 It's Here, {{ first_name|default:'' }}! (slot auto-assigned from name/label (2024-era naming)) 75,21228.3% 1.05%192 $15,617$0.208 email · pdp · Klaviyo
7VIP / early access 2024-07-16#7 It's Here, {{ first_name|default:'' }}! — 50% off, 1.8k VIP split vip (1,775-person 50%-off split — the 2024-era ancestor of the VIP mechanic (RPR 2.398)) 1,77546.3% 7.72%77 $4,257$2.398 email · pdp · Klaviyo
8 2024-07-18#8 Cocoa Launch Extended Promo (slot auto-assigned from name/label (2024-era naming)) 77,18028.5% 0.94%130 $11,553$0.150 email · pdp · Klaviyo
9 2024-07-19#9 Cocoa Launch Last Chance (slot auto-assigned from name/label (2024-era naming)) 77,96329.5% 0.78%93 $8,478$0.109 email · pdp · Klaviyo
Reading: Supercharged Cocoa.
Summer 2024 arc. The #1 send's 11.4% CTR is a machine-click artifact, not human engagement - flagged, not celebrated.

Nicotinamide Riboside — 2024-08-05 - 2024-09-23

Nicotinamide Riboside (NR; teaser codename HEBE) · $111,636 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.14 per recipient$0.14#1send #2: $0.15 per recipient$0.15#2send #3: $0.11 per recipient$0.11#3send #4: $0.13 per recipient$0.13#4send #5: $0.42 per recipient$0.42#5send #6: $0.21 per recipient$0.21#6send #7: $0.26 per recipient$0.26#7
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Nicotinamide Riboside. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2024-08-05#1 HEBE Launch Email Flow #1 (slot auto-assigned from name/label (2024-era naming)) 78,05635.0% 1.16%96 $10,882$0.139 email · Klaviyo
2 2024-09-09#2 NR Launch (Subscribe for Launch) Email (slot auto-assigned from name/label (2024-era naming)) 78,85732.7% 1.24%129 $12,155$0.154 email · Klaviyo
3 2024-09-12#3 HEBE Blog Email (Launch #3) (slot auto-assigned from name/label (2024-era naming)) 78,93831.4% 1.03%89 $8,771$0.111 email · blog · Klaviyo
4 2024-09-17#4 NR Email Launch Tomorrow (slot auto-assigned from name/label (2024-era naming)) 79,08130.0% 0.27%88 $10,100$0.128 email · Klaviyo
5 2024-09-18#5 NR Launch Email (slot auto-assigned from name/label (2024-era naming); launch day inferred as peak-RPR send) 79,06632.2% 1.06%253 $32,821$0.415 email · collection · Klaviyo
6 2024-09-20#6 NR Extended Launch Email (slot auto-assigned from name/label (2024-era naming)) 78,96534.6% 0.65%147 $16,781$0.213 email · collection · Klaviyo
7 2024-09-23#7 NR LAST CHANCE Launch Email (slot auto-assigned from name/label (2024-era naming)) 78,79729.4% 0.51%170 $20,126$0.255 email · collection · Klaviyo
Reading: Nicotinamide Riboside.
The NR launch ran a masked codename teaser ('HEBE') before the reveal - the only masked-teaser mechanic in the record - and its education used the NAD+ decline story the NMN arc later reused at 4x the list size.

Spermidine — 2024-10-25 - 2024-11-11

Spermidine · $102,442 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.09 per recipient$0.09#1send #2: $0.11 per recipient$0.11#2send #3: $0.13 per recipient$0.13#3send #4: $0.19 per recipient$0.19#4send #5: $0.28 per recipient$0.28#5send #6: $0.23 per recipient$0.23#6send #7: $0.22 per recipient$0.22#7
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Spermidine. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2024-10-25#1 SPERMIDINE Launch Email #1 (slot auto-assigned from name/label (2024-era naming)) 81,72928.9% 1.14%102 $7,660$0.094 email · collection · Klaviyo
2 2024-10-28#2 Spermidine Blog Email #2 (slot auto-assigned from name/label (2024-era naming)) 81,93929.1% 0.63%104 $9,347$0.114 email · blog · Klaviyo
3 2024-10-31#3 Spermidine Launch Email #3 (slot auto-assigned from name/label (2024-era naming)) 81,99529.6% 0.63%117 $10,517$0.128 email · Klaviyo
4 2024-11-04#4 Spermidine Launch Tomorrow Email (slot auto-assigned from name/label (2024-era naming)) 82,31039.4% 0.50%156 $15,272$0.186 email · Klaviyo
5 2024-11-05#5 Spermidine Launch Day Email (slot auto-assigned from name/label (2024-era naming)) 82,19035.4% 0.74%280 $22,656$0.276 email · pdp · Klaviyo
6 2024-11-07#6 Spermidine Launch Extended Email (slot auto-assigned from name/label (2024-era naming)) 82,19930.7% 0.99%212 $19,217$0.234 email · pdp · Klaviyo
7 2024-11-11#7 Spermidine Launch Last Chance Email (slot auto-assigned from name/label (2024-era naming)) 82,19533.6% 0.46%182 $17,773$0.216 email · pdp · Klaviyo
Reading: Spermidine.
Seven sends, $102k, the standard shape: value, reveal, launch, tail.

GLP-1 5-in-1 Support — 2025-01-10 - 2025-01-29

GLP-1 5-in-1 Support (Ozempic Killer) · $155,488 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.07 per recipient$0.07#1send #2: $0.13 per recipient$0.13#2send #3: $0.10 per recipient$0.10#3send #4: $0.14 per recipient$0.14#4send #5: $0.17 per recipient$0.17#5send #6: $0.38 per recipient$0.38#6send #7: $0.22 per recipient$0.22#7send #8: $0.16 per recipient$0.16#8
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, GLP-1 5-in-1 Support. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2025-01-10#1 GLP-1 Email #1 (slot auto-assigned from name/label (2024-era naming)) 100,80033.2% 0.24%65 $7,018$0.070 email · Klaviyo
2 2025-01-13#2 GLP-1 Email #1 (Blog) (slot auto-assigned from name/label (2024-era naming)) 101,59439.7% 0.95%121 $13,693$0.135 email · blog · Klaviyo
3 2025-01-16#3 #3 GLP-1 Email Launch (value FAQ) (slot auto-assigned from name/label (2024-era naming)) 102,39035.7% 0.51%91 $9,927$0.097 email · Klaviyo
4 2025-01-20#4 #4 GLP-1 launch (Blog #2) (slot auto-assigned from name/label (2024-era naming)) 103,27438.7% 0.67%119 $14,736$0.143 email · blog · Klaviyo
5 2025-01-23#5 #5 GLP-1 launch (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) 120,28635.0% 0.57%168 $19,925$0.166 email · collection · Klaviyo
6 2025-01-24#6 #6 GLP-1 launch (Launch Day) (slot auto-assigned from name/label (2024-era naming)) 119,55438.4% 0.97%402 $45,020$0.377 email · collection · Klaviyo
7 2025-01-27#7 #7 GLP-1 launch (extended) (slot auto-assigned from name/label (2024-era naming)) 118,67338.7% 0.88%259 $26,130$0.220 email · collection · Klaviyo
8 2025-01-29#8 #8 GLP-1 launch (last chance) (slot auto-assigned from name/label (2024-era naming)) 119,11828.2% 0.43%188 $19,039$0.160 email · collection · Klaviyo
Reading: GLP-1 5-in-1 Support.
The 'Ozempic Killer' arc (Jan '25) - the account's first GLP-1 positioning, eighteen months before the coffee research confirmed the lane's persistence.

Cocoa Re-launch — 2025-02-20 - 2025-03-03

Cocoa Re-launch (existing product) · $103,313 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.21 per recipient$0.21#1send #2: $0.12 per recipient$0.12#2send #3: $0.08 per recipient$0.08#3send #4: $0.22 per recipient$0.22#4send #5: $0.25 per recipient$0.25#5
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Cocoa Re-launch. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2025-02-20#1 #1 Cocoa Re-launch (value email) (slot auto-assigned from name/label (2024-era naming)) 121,92340.4% 1.11%242 $25,266$0.207 email · Klaviyo
2 2025-02-24#2 #2 Cocoa Re-launch (blog) (slot auto-assigned from name/label (2024-era naming)) 122,73831.7% 0.39%152 $15,160$0.124 email · blog · Klaviyo
3 2025-02-27#3 #3 Cocoa Re-launch (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) 125,87231.5% 0.32%109 $10,393$0.083 email · Klaviyo
4 2025-02-28#4 #4 Cocoa Re-launch (Launch Day) (slot auto-assigned from name/label (2024-era naming)) 126,13540.7% 0.78%297 $28,332$0.225 email · collection · Klaviyo
5 2025-03-03#5 #5 Cocoa Re-launch (Extended) (slot auto-assigned from name/label (2024-era naming)) 96,75538.5% 0.61%249 $24,162$0.250 email · collection · Klaviyo
Reading: Cocoa Re-launch.
A relaunch of an existing product, not a new-product arc - included for completeness; it behaves like a promo, not a launch.

Sleepex — 2025-03-11 - 2025-04-07

Sleepex · $177,198 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.14 per recipient$0.14#1send #2: $0.20 per recipient$0.20#2send #3: $0.10 per recipient$0.10#3send #4: $0.14 per recipient$0.14#4send #5: $0.15 per recipient$0.15#5send #6: $0.10 per recipient$0.10#6send #7: $0.23 per recipient$0.23#7send #8: $0.15 per recipient$0.15#8send #9: $0.13 per recipient$0.13#9
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Sleepex. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2025-03-11#1 #1 value (seed: #1 Sleepex subject match) (slot auto-assigned from name/label (2024-era naming)) 107,73641.8% 0.45%155 $14,907$0.138 email · lp · Klaviyo
2 2025-03-14#2 #2/#3 upcoming (seed subject match) (slot auto-assigned from name/label (2024-era naming)) 113,27342.3% 0.60%206 $22,831$0.202 email · ebook · Klaviyo
3 2025-03-18#3 A Moment to Reflect, {{ first_name|default:'' }} #3 Sleepex (Upcoming) (slot auto-assigned from name/label (2024-era naming)) 122,07944.0% 0.53%133 $12,517$0.103 email · Klaviyo
4 2025-03-21#4 Be Prepared, {{ first_name|default:'' }}! - #3 Sleepex (Blog) (slot auto-assigned from name/label (2024-era naming)) 143,96541.2% 0.59%193 $20,048$0.139 email · blog · Klaviyo
5 2025-03-24#5 #5 value (seed: #5 Sleepex) (slot auto-assigned from name/label (2024-era naming)) 144,83035.9% 0.41%237 $21,320$0.147 email · Klaviyo
6 2025-03-27#6 #6 Sleepex Value Email (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) 117,66242.5% 0.39%151 $11,973$0.102 email · Klaviyo
7 2025-03-28#7 #7 Sleepex Launch Email (Launch Day) (slot auto-assigned from name/label (2024-era naming)) 145,50541.2% 0.61%375 $32,781$0.225 email · collection · Klaviyo
8 2025-03-31#8 #8 Sleepex Launch Email (Extended) (slot auto-assigned from name/label (2024-era naming)) 144,95742.2% 0.58%263 $21,694$0.150 email · collection · Klaviyo
9 2025-04-07#9 #9 last chance (seed: #9 Sleepex) (slot auto-assigned from name/label (2024-era naming)) 145,28142.1% 0.53%209 $19,128$0.132 email · blog · Klaviyo
Reading: Sleepex.
Nine sends, $177k. Four sends were unnamed in Klaviyo and decoded via seed-test subjects - the naming-hygiene problem predates nattokinase by a year.

Brain Complex — 2025-04-23 - 2025-05-12

Brain Complex · $204,724 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.14 per recipient$0.14#1send #2: $0.22 per recipient$0.22#2send #3: $0.12 per recipient$0.12#3send #4: $0.14 per recipient$0.14#4send #5: $0.11 per recipient$0.11#5send #6: $0.28 per recipient$0.28#6send #7: $0.27 per recipient$0.27#7
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Brain Complex. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2025-04-23#1 #1 Brain Complex (Upcoming) (slot auto-assigned from name/label (2024-era naming)) 158,71437.6% 0.51%256 $22,959$0.145 email · lp · Klaviyo
2 2025-04-28#2 #2 Brain Complex - Blog (slot auto-assigned from name/label (2024-era naming)) 158,66744.2% 0.75%362 $34,661$0.218 email · blog · Klaviyo
3 2025-05-02#3 #3 Brain Complex (Video) A/B Test (slot auto-assigned from name/label (2024-era naming)) 160,29134.3% 0.39%193 $18,679$0.117 email · lp · Klaviyo
4 2025-05-06#4 #4 Brain Complex Announcement (Blog) (slot auto-assigned from name/label (2024-era naming)) 160,53539.7% 0.67%203 $22,608$0.141 email · blog · Klaviyo
5 2025-05-08#5 #5 Brain Complex (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) 160,69741.4% 0.44%210 $17,647$0.110 email · Klaviyo
6 2025-05-09#6 #6 Brain Complex (Launch Day) (slot auto-assigned from name/label (2024-era naming)) 160,42543.8% 0.83%458 $44,619$0.278 email · collection · Klaviyo
7 2025-05-12#7 #7 Brain Complex (Extended) (slot auto-assigned from name/label (2024-era naming)) 162,83543.4% 0.77%456 $43,551$0.267 email · collection · Klaviyo
Reading: Brain Complex.
The strongest arc before Zeolite: $205k over seven sends, with a genuine A/B on the video send (160k+ recipients).

Zeolite — 2025-07-16 - 2025-08-18

Zeolite (Spike Protein Detox) · $410,231 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.13 per recipient$0.13#1send #2: $0.15 per recipient$0.15#2send #3: $0.20 per recipient$0.20#3send #4: $0.30 per recipient$0.30#4send #5: $0.18 per recipient$0.18#5send #6: $0.18 per recipient$0.18#6send #7: $0.15 per recipient$0.15#7send #8: $0.16 per recipient$0.16#8send #9: $0.40 per recipient$0.40#9send #10: $0.37 per recipient$0.37#10
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Zeolite. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2025-07-16#1 #1 Zeolite (upcoming) (slot auto-assigned from name/label (2024-era naming)) 181,54440.8% 0.39%316 $23,014$0.127 email · Klaviyo
2 2025-07-22#2 #2 Spike/Heavy Metals (Blog) (slot auto-assigned from name/label (2024-era naming)) 182,49743.8% 0.93%420 $28,013$0.154 email · blog · Klaviyo
3 2025-07-25#3 #3 Spike Protein (Video) (slot auto-assigned from name/label (2024-era naming)) 182,78943.3% 0.69%417 $37,419$0.205 email · lp · Klaviyo
4 2025-07-30#4 #4 Spike Protein Detox (Blog) (slot auto-assigned from name/label (2024-era naming)) 183,59444.7% 0.90%461 $54,422$0.296 email · blog · Klaviyo
5 2025-08-04#5 #5 Spike Protein Detox (E-book) (slot auto-assigned from name/label (2024-era naming)) 185,44342.5% 0.76%381 $33,847$0.183 email · ebook · Klaviyo
6 2025-08-07#6 #6 Spike Protein Detox (blog) (slot auto-assigned from name/label (2024-era naming)) 185,25345.0% 1.02%429 $34,115$0.184 email · blog · Klaviyo
7 2025-08-11#7 #7 Spike Protein Detox (message CEO) (slot auto-assigned from name/label (2024-era naming)) 184,69844.2% 0.53%290 $27,882$0.151 email · lp · Klaviyo
8 2025-08-13#8 #8 Spike Protein Detox (launch TOMORROW) (slot auto-assigned from name/label (2024-era naming)) 184,62145.4% 0.52%373 $30,383$0.165 email · Klaviyo
9 2025-08-14#9 #9 Spike Protein Detox (launch day) (slot auto-assigned from name/label (2024-era naming)) 184,66545.7% 1.06%880 $72,957$0.395 email · collection · Klaviyo
10 2025-08-18#10 #10 Spike Protein Detox (launch extended) (slot auto-assigned from name/label (2024-era naming)) 183,85048.0% 0.99%794 $68,177$0.371 email · collection · Klaviyo
Reading: Zeolite.
The historical era's biggest arc: $410k over ten sends; its launch day ($72,957) was the era's biggest dollar send. Ran Jul-Aug '25, directly before NMN Ban opened the modern record.

NMN Ban — Sep 8 - Oct 6, 2025

NMN 1000MG (ban-news restock arc) · $631,166 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.24 per recipient$0.24#1send #2: $0.22 per recipient$0.22#2send #3: $0.26 per recipient$0.26#3send #4: $0.32 per recipient$0.32#4send #5: $0.45 per recipient$0.45#5send #6: $1.07 per recipient$1.07#6send #7: $0.72 per recipient$0.72#7send #8: $0.16 per recipient$0.16#8
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, NMN Ban. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2025-09-08#1 Set the stage (ban-news blog) 185,93646.5% 1.19%466 $44,021$0.237 email · blog · Klaviyo
2 2025-09-15#2 Video LP 184,94045.6% 0.74%455 $40,854$0.221 email · lp · Klaviyo
3 2025-09-18#3 E-book 185,07245.1% 0.95%499 $47,217$0.255 email · ebook · Klaviyo
4 2025-09-22#4 Final blog 185,01841.8% 0.76%486 $59,044$0.319 email · blog · Klaviyo
5 2025-09-24#5 Launch Tomorrow 184,17145.2% 0.68%604 $83,749$0.455 email · collection · Klaviyo
6 2025-09-25#6 Launch Day (best full-list launch-day RPR in 12 months (1.066)) 183,68347.4% 1.44%1,500 $195,814$1.066 email · collection · Klaviyo
7 2025-09-29#7 Extended 181,74843.0% 1.06%1,213 $131,751$0.725 email · collection · Klaviyo
8Victory blog (post-launch) 2025-10-06#8 Victory Blog (post-launch) (post-launch content send cratered to RPR 0.157) 183,18237.1% 0.68%374 $28,716$0.157 email · blog · Klaviyo
Reading: NMN Ban.
The reference arc, and still the bar. RPR climbed monotonically through the content phase ($0.24 → $0.46) into a $1.066 launch day — the only full-list send above $1.00 in twelve months — because the content itself was news (the ban) and every value send earned on its own. The one mistake is documented at the end: the post-launch Victory Blog cratered to $0.157. Celebrate in the P&L, not in the inbox.

Longevity Mix (Longevity Coffee 10-in-1) — Oct 20 - Nov 14, 2025

Longevity Mix / Longevity Coffee 10-in-1 · $360,161 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.19 per recipient$0.19#1send #2: $0.13 per recipient$0.13#2send #3: $0.18 per recipient$0.18#3send #4: $0.21 per recipient$0.21#4send #5: $0.15 per recipient$0.15#5send #6: $0.16 per recipient$0.16#6send #7: $0.21 per recipient$0.21#7send #8: $0.41 per recipient$0.41#8send #9: $0.27 per recipient$0.27#9
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Longevity Mix (Longevity Coffee 10-in-1). Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2025-10-20#1 Tribe List sign-up (VIP-list sign-up mechanic as the arc opener) 186,34446.5% 0.88%489 $35,259$0.189 email · lp · Klaviyo
0.1VIP / early access 2025-10-24NMN Apology (75% off upcoming product) - Longevity presale vip (highest RPR in 12 months (1.923); apology framing to a ~3k VIP segment presold the upcoming Longevity Mix) 3,12761.7% 9.47%59 $6,013$1.923 email · lp · Klaviyo
2 2025-10-24#2 Video LP 188,33444.6% 0.79%327 $24,378$0.129 email · lp · Klaviyo
3 2025-10-28#3 Glutathione blog 188,53045.7% 0.72%438 $33,423$0.177 email · blog · Klaviyo
4 2025-10-31#4 Anti-aging blog 188,93544.2% 0.71%515 $40,052$0.212 email · blog · Klaviyo
5 2025-11-04#5 Product announcement 189,55843.9% 0.89%423 $28,172$0.149 email · blog · Klaviyo
6 2025-11-07#6 Flavor announcement (CTR star of the value phase (1.47%)) 189,96343.0% 1.47%428 $30,477$0.160 email · lp · Klaviyo
7 2025-11-10#7 Launch on Wednesday (telegraph send, 2 days out) 189,72939.5% 0.88%522 $40,254$0.212 email · lp · Klaviyo
8 2025-11-12#8 Launch Day (50% off) 189,90547.5% 1.51%1,032 $77,194$0.406 email · collection · Klaviyo
8.1VIP / early access 2025-11-12#8 Launch Day (75% off, VIP) vip (~3k VIP segment, RPR 1.874) 2,99550.2% 4.07%56 $5,614$1.874 email · discount-link · Klaviyo
9 2025-11-14#9 Launch Extended (50% off) (arc ends at extended - no last chance) 190,77146.7% 1.10%704 $50,953$0.267 email · collection · Klaviyo
9.1VIP / early access 2025-11-14#9 Extended (75% off, VIP) vip 2,97151.9% 3.33%40 $3,277$1.103 email · discount-link · Klaviyo
Reading: Longevity Mix.
Last year's coffee launch (Longevity Coffee 10-in-1). The two-step reveal carried the clicks (flavor announcement 1.47% CTR), launch day printed $0.406 — less than half of NMN's — and the arc ended at Extended, leaving the last-chance send unclaimed. The quiet stars were the VIP mechanics: a 75%-off launch split to ~3k VIPs at $1.874/recipient, and the presale 'NMN Apology' send at $1.923 — the single best RPR of the year on any send.

Sleepy Time Cocoa — Jan 16 - Feb 2, 2026

Sleepy Time Cocoa · $317,270 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.14 per recipient$0.14#1send #2: $0.13 per recipient$0.13#2send #3: $0.14 per recipient$0.14#3send #4: $0.12 per recipient$0.12#4send #5: $0.14 per recipient$0.14#5send #6: $0.26 per recipient$0.26#6send #7: $0.29 per recipient$0.29#7send #8: $0.29 per recipient$0.29#8
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Sleepy Time Cocoa. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2026-01-16#1 Blog 198,44339.1% 0.64%392 $28,019$0.141 email · blog · Klaviyo
2 2026-01-20#2 Video LP 210,29042.5% 0.61%363 $26,997$0.128 email · lp · Klaviyo
3VIP / early access 2026-01-23#3 VIP Early Access (early-access mechanic sent to the full list) 211,25145.5% 0.84%415 $28,768$0.136 email · lp · Klaviyo
4 2026-01-26#4 Product announcement 212,44639.8% 0.73%333 $24,572$0.116 email · blog · Klaviyo
5 2026-01-28#5 Launch Tomorrow 212,63444.4% 0.70%416 $30,026$0.141 email · lp · Klaviyo
6 2026-01-29#6 Launch Day 212,77547.0% 1.16%860 $56,190$0.264 email · collection · Klaviyo
7 2026-01-30#7 Launch Extended 213,03647.5% 1.06%934 $60,718$0.285 email · collection · Klaviyo
8 2026-02-02#8 Last Chance (only arc where Last Chance out-earned Launch Day (RPR 0.291 vs 0.264)) 212,97144.5% 0.83%966 $61,981$0.291 email · collection · Klaviyo
Reading: Sleepy Time Cocoa.
The warning arc for product-as-hero content: the whole value phase ran $0.12–0.14, the weakest of any BFS launch — and the promo tail rescued it, uniquely climbing send over send: launch $0.264 → extended $0.285 → last chance $0.291. The lesson pair: weak value phase ≠ dead launch, and the close is never optional.

Serious Creatine — Feb 27 - Mar 25, 2026

Serious Creatine · $411,383 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #0.8: $0.18 per recipient$0.18#0.8send #0.9: $0.14 per recipient$0.14#0.9send #3: $0.19 per recipient$0.19#3send #4: $0.16 per recipient$0.16#4send #5: $0.21 per recipient$0.21#5send #6: $0.22 per recipient$0.22#6send #7: $0.18 per recipient$0.18#7send #8: $0.27 per recipient$0.27#8send #9: $0.26 per recipient$0.26#9
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Serious Creatine. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
0.8 2026-02-20(#1?) February Value blog (filed under February Value; candidate arc opener - verify topic from email HTML) 221,75644.5% 0.92%534 $39,727$0.179 email · blog · Klaviyo
0.9 2026-02-24(#2?) February Value video LP (filed under February Value; candidate - verify topic from email HTML) 221,95044.7% 0.81%461 $31,557$0.142 email · lp · Klaviyo
3 2026-02-27#3 Blog 222,09937.2% 0.58%615 $41,763$0.188 email · blog · Klaviyo
4 2026-03-05#4 Product announcement blog 224,50437.2% 0.83%547 $35,484$0.158 email · blog · Klaviyo
5 2026-03-09#5 E-book (post-reveal education send) 226,17145.8% 0.86%640 $47,835$0.212 email · ebook · Klaviyo
6VIP / early access 2026-03-13#6 VIP List (VIP-list mechanic to full list) 227,11244.3% 0.77%681 $50,989$0.225 email · lp · Klaviyo
7VIP / early access 2026-03-18#7 VIP List (resend; named #6) (name reused - seed test names it 'friday creatine') 229,45343.5% 0.75%580 $41,998$0.183 email · lp · Klaviyo
8 2026-03-23#8 Launch (named #6 VIP) (misnamed in Klaviyo; seed test names it '#8 creatine'; highest revenue of the arc - treated as launch day, verified against email content) 232,02245.4% 1.13%898 $62,328$0.269 email · collection · Klaviyo
9 2026-03-25#9 Launch Extended (SORRY) (apology-framed extension) 231,81245.7% 0.96%826 $59,701$0.258 email · collection · Klaviyo
Reading: Serious Creatine.
The messy one — Klaviyo naming reused '#6 VIP List' three times and the arc's true openers were filed under 'February Value' (verified from the email content: 'what happens after 30', 'muscle isn't about strength'). The VIP-list mechanic repeated three times wore down ($0.225 → $0.183) before the misnamed launch send printed $0.269. Naming hygiene is a reporting asset: this arc took forensic work to even count.

Nattokinase — May 15 - Jun 8, 2026

Nattokinase · $296,795 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.12 per recipient$0.12#1send #2: $0.09 per recipient$0.09#2send #3: $0.14 per recipient$0.14#3send #4: $0.16 per recipient$0.16#4send int.: $0.48 per recipient$0.48int.send int.: $0.28 per recipient$0.28int.send #5: $0.12 per recipient$0.12#5send #6: $0.31 per recipient$0.31#6send #7: $0.23 per recipient$0.23#7
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Nattokinase. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2026-05-15#1 Blog (heart-attack nation) - unnamed 'Email 1' in Klaviyo (campaign has no usable name in Klaviyo) 251,04743.4% 1.20%447 $29,228$0.116 email · blog · Klaviyo
2 2026-05-19#2 E-book - unnamed 'Email 1' (identified via GlockApps seed '#2 natto') 251,70035.4% 0.86%351 $22,801$0.091 email · ebook · Klaviyo
3 2026-05-22#3 Blog (Dr Sumi) - unnamed 'Email 1' (identified via GlockApps seed '#3 natto') 251,99840.5% 0.80%524 $35,397$0.140 email · blog · Klaviyo
4 2026-05-26#4 Blog (microclot) - unnamed 'Email 1' (identified via GlockApps seed '#5 natto') 253,86935.3% 0.79%594 $41,570$0.164 email · blog · Klaviyo
4.1Holiday interrupt 2026-05-29Memorial Day promo (interrupt) (holiday interrupt mid-arc; $121,621 - excluded from arc totals) 254,37443.9% 1.46%1,450 $121,621$0.478 email · collection · Klaviyo
4.2Holiday interrupt 2026-06-01Memorial Day Last Chance (Nattokinase Pivot) (interrupt) (excluded from arc totals) 252,43243.8% 1.20%928 $70,677$0.280 email · collection · Klaviyo
5 2026-06-04#5 Launch Tomorrow 255,95342.3% 0.95%438 $30,061$0.117 email · lp · Klaviyo
6 2026-06-05#6 Launch Day (misnamed '#5 Launch Tomorrow') (duplicate name in Klaviyo; 2.6x the conversions of the true #5 - unambiguously launch day) 255,72243.4% 1.11%1,144 $79,765$0.312 email · collection · Klaviyo
7 2026-06-08#7 Last Chance (#6 missing from Klaviyo naming) 256,26443.5% 1.05%865 $57,973$0.226 email · collection · Klaviyo
Reading: Nattokinase.
Four of seven sends have NO name in Klaviyo ('Email 1') — reconstructed here from seed-test subjects. The arc was interrupted mid-value-phase by Memorial Day, which printed $121.6k — nearly as much as the natto value phase and launch combined — and the launch (run as a true 1-day join, Jun 4 → 5) landed $0.312. The 1-day join worked: launch day converted 2.6× its telegraph. The open question the data can't settle: how much the holiday interrupt cost the launch.

Black Seed Oil — Jul 15 - Aug 21, 2026

Ethiopian Black Seed Oil · $340,471 full-list arc revenue.

$0.00$0.28$0.55$0.83$1.10send #1: $0.13 per recipient$0.13#1send #2: $0.14 per recipient$0.14#2send #3: $0.14 per recipient$0.14#3send #4: $0.12 per recipient$0.12#4send #5: $0.14 per recipient$0.14#5send #6: $0.32 per recipient$0.32#6send #7: $0.21 per recipient$0.21#7send #8: $0.08 per recipient$0.08#8send #9: $0.21 per recipient$0.21#9send #10: $0.15 per recipient$0.15#10
content / value sends promo sends holiday interrupt (excluded from totals)
Revenue per recipient by send, Black Seed Oil. Launch day outlined. VIP/micro-segment splits not plotted (see extras). Source: Klaviyo campaign-values (UNe8Uh), pulled 2026-09-02.
#SlotDateSendDeliveredOpenCTRConvRevenueRPRLinks
1 2026-07-15#1 Blog 260,62643.2% 0.96%419 $32,915$0.126 email · blog · Klaviyo
2 2026-07-17#2 E-book 259,75339.7% 0.83%530 $35,647$0.137 email · ebook · Klaviyo
3 2026-07-24#3 Blog (audience shrinks ~260k to ~193k from here (list swap)) 192,55143.9% 1.02%353 $26,081$0.135 email · blog · Klaviyo
4 2026-07-30#4 Blog (named #3 in Klaviyo) (duplicate name) 194,10342.8% 0.72%317 $23,358$0.120 email · other · Klaviyo
5 2026-08-06#5 Blog (named #3 in Klaviyo) (duplicate name) 197,69843.9% 0.82%383 $28,134$0.142 email · blog · Klaviyo
6BOGO qualifier 2026-08-10#6 BOGO Qualifier (best CTR of the arc (1.47%)) 199,29546.5% 1.48%775 $62,962$0.316 email · collection · Klaviyo
7BOGO qualifier 2026-08-12#7 BOGO Last Chance 199,36544.5% 1.09%534 $42,197$0.212 email · collection · Klaviyo
8BOGO qualifier 2026-08-17#8 BOGO Last Chance (repeat) (worst RPR of the arc (0.078), sent the day BEFORE launch day) 200,90440.3% 0.55%184 $15,626$0.078 email · other · Klaviyo
9 2026-08-18#9 Launch Day (50% off) 200,65945.6% 0.89%611 $43,104$0.215 email · pdp · Klaviyo
9.1Micro-segment 2026-08-18#9 Launch Day - 311-person segment micro-segment (RPR 3.94, 16.7% CTR - deep-discount micro-segment) 31158.8% 16.72%15 $1,226$3.941 email · discount-link · Klaviyo
10 2026-08-21#10 Launch Extended (50% off) (arc ends at extended - no full-list last chance) 202,54737.4% 0.59%417 $30,447$0.150 email · pdp · Klaviyo
10.1Micro-segment 2026-08-21#10 Extended (70% off) - 309-person segment micro-segment (RPR 1.50) 30946.0% 8.41%8 $464$1.502 email · pdp · Klaviyo
Reading: Black Seed Oil.
The longest arc (five value sends over three weeks, three of them named '#3') and the clearest sequencing error on record: the discounted BOGO qualifier was repeated the day BEFORE launch day and cratered to $0.078 — the worst full-list send of any arc — while launch day itself managed only $0.215. Meanwhile two ~310-person deep-discount segments printed $3.94 and $1.50 per recipient. Depth-to-a-few beats repetition-to-everyone.

What the six arcs teach — applied to the coffee launch

The bar is NMN: $1.066/recipient on launch day — and it was built before launch day.
Same 50% offer depth as every launch since, yet nothing has reached half its RPR. What NMN had that the others lacked: an enemy with a date on it (the ban), education that earned on its own instead of merely warming, and a launch-tomorrow send that named the offer ($0.455 — double any other telegraph). The offer doesn't make the launch; the arc does.
Never repeat a discounted qualifier into launch week.
Black Seed Oil re-ran its BOGO "last chance" the day before launch day and it produced $0.078/recipient — the worst full-list send of any arc — then launch day itself managed only $0.215. One qualifier, then silence until the offer.
Always run the last chance.
Sleepy Cocoa's close out-earned its own launch day ($0.291 vs $0.264) and revenue climbed across all three promo sends. Longevity Mix and Black Seed Oil ended at "extended" and left that send unclaimed. The coffee calendar's Oct 1 close is not optional revenue.
VIP mechanics quietly print the best RPRs of the year.
The presale "apology" send to ~3k VIPs: $1.923/recipient — the single best send of the year. The 75% launch splits: $1.874 and $1.103. BSO's ~310-person segments: $3.94 and $1.50. Small list, deep discount, early access — worth a deliberate slot in the coffee plan (the hub's open offer-depth decision should include this).
Reveals carry clicks; product-as-hero value content doesn't.
Longevity's flavor announcement hit 1.47% CTR — the best click of its value phase; Cocoa's product-hero value sends were the weakest value phase of any arc ($0.12–0.14). Matches the research dossier's finding: the reveal moment earns, the essay doesn't.
Post-launch content is a tax; holiday interrupts are a gamble.
NMN's post-launch "victory blog" cratered to $0.157. Nattokinase's mid-arc Memorial Day interrupt printed $121.6k but the launch that followed never reached NMN-class RPR — the data can't fully separate cause from calendar, but the coffee arc (Sep 15 – Oct 1) crosses no holiday, which is an advantage worth protecting.

Accuracy — stress test & the Shopify cross-check

Every number on this page was re-derived from a fresh Klaviyo pull, and every arc was reconciled against Shopify order data (source of truth) for the six modern arcs (2025–26): 235,224 orders paginated in full across their windows + 14-day baselines, product revenue matched per line item. Two title collisions were corrected (NMNH 250MG ≠ NMN; Spike Detox's "8X More Nattokinase" ≠ Nattokinase).

$0k$262k$525k$788k$1,050kNMN Ban — Klaviyo attributed: $631,166$631kNMN Ban — Shopify product actual: $990,270$990kNMN BanLongevity Mix — Klaviyo attributed: $360,161$360kLongevity Mix — Shopify product actual: $137,146$137kLongevity MixSleepy Time Cocoa — Klaviyo attributed: $317,270$317kSleepy Time Cocoa — Shopify product actual: $103,374$103kSleepy Time CocoaSerious Creatine — Klaviyo attributed: $411,383$411kSerious Creatine — Shopify product actual: $72,419$72kSerious CreatineNattokinase — Klaviyo attributed: $296,795$297kNattokinase — Shopify product actual: $139,135$139kNattokinaseBlack Seed Oil — Klaviyo attributed: $340,471$340kBlack Seed Oil — Shopify product actual: $63,841$64kBlack Seed Oil
Klaviyo attributed (arc, full-list)Shopify product actual (arc window, strict title match)
Attributed vs actual per arc. Sources: Klaviyo campaign-values (UNe8Uh) · Shopify Admin orders (full pagination, store-local days). NMN/Nattokinase use strict matching (NMNH and Spike Detox excluded).
LaunchWindowKlaviyo attributedShopify product actualUnitsAttributed ÷ actualStore total (window)Attributed ÷ storeNote
NMN Ban 2025-09-08 → 2025-10-09 $631,166$990,27021,306 0.64× $2,023,58931% restock of an existing best-seller; baseline contained a B2G1 NMN promo
Longevity Mix 2025-10-20 → 2025-11-17 $360,161$137,1463,203 2.63× $1,313,44427%
Sleepy Time Cocoa 2026-01-16 → 2026-02-05 $317,270$103,3743,479 3.07× $1,276,52825%
Serious Creatine 2026-02-20 → 2026-03-28 $411,383$72,4192,794 5.68× $2,321,44718%
Nattokinase 2026-05-15 → 2026-06-11 $296,795$139,1355,217 2.13× $1,795,53017% pre-arc "nattokinase" matches were Spike Detox — launch product baseline $0
Black Seed Oil 2026-07-15 → 2026-08-24 $340,471$63,8412,141 5.33× $2,879,67412% product not purchasable until Aug 18 — $0 sales under the first 9 sends
Total$2,357,247$1,506,1851.57×
What attribution actually measures — read before quoting revenue.
Klaviyo credits a send with every purchase (any product) within its 5-day open/click window, and sends spaced 3–4 days apart double-claim overlapping days. Result: for the five NEW-product arcs, attributed revenue runs 2.6–5.7× the launch product's actual Shopify sales. The cleanest proof: Black Seed Oil sold $0.00 from Jul 15–Aug 17 (not yet purchasable) while the nine sends in that span carry $266,920 attributed — a pure halo on the base business. Attribution never exceeds store totals (max 31%), so nothing is fabricated — but RPR is a send-to-send comparison metric, not product P&L. Product economics come from the Shopify column.
What the cross-check CONFIRMS.
Launch-day spikes are real in all six arcs (store revenue 1.5–3.4× the prior day). The NMN launch-day attribution is credible in absolute terms: Sep 25 the store did $299,827 and NMN itself $215,546 (5,179 units) — the send's $195,814 is 65% of the day's store total and 91% of the day's NMN revenue. NMN's arc ratio (0.62–0.64 attributed÷product) reflects that it was a restock of an existing best-seller, not a from-zero launch.
Store-level read: arcs redirect list spend more than they grow the store.
Only Black Seed Oil lifted store revenue/day vs its baseline (+7%). The other five windows show −12% to −34% vs baseline — but every one of those baselines contains a major promo (Labor Day B2G1+NMN, NMN tail, New Year, mid-Feb, early-May), so the honest read: a launch arc produces one real spike day and pulls list spend toward the new product, rather than adding on top of the normal promo cadence. NMN's "negative product lift" is the same artifact — its baseline weeks contained a B2G1 NMN promo.
Stress test of this page's own numbers.
A fresh campaign-values re-pull reproduced all 58 sends: revenue matched exactly on every send; three cells on the two newest BSO sends had accrued +4 clicks and +2 opens since Sep 2 (below display precision — refreshed in anyway). All derived figures (tiles, medians, league) recompute from raw. One $1 rounding-order artifact in the revenue tile was found and fixed. Nine campaigns carry a second A/B template variation with no reported stats — verified complete (delivered counts are full-list-sized, not halves; Klaviyo consolidates concluded A/B stats under one message).

Reconciliation definitions: product revenue = line-item price×qty − discounts (pre-tax/shipping/refund); store revenue = order totals incl. tax+shipping, cancellations included (1–1.5% of windows); windows are store-local days (America/New_York). Backing data: shopify_recon.json + per-day series, launch-history/data/shopify/.

Method & sources

Data. Klaviyo campaign-values reporting (conversion metric UNe8Uh = Placed Order), pulled 2026-09-02; email templates pulled 2026-09-03 via GET /api/campaigns/{id}/campaign-messages/?include=template. A/B variations are summed in stats; where variations used genuinely different templates both are hosted.

RPR = attributed conversion revenue ÷ delivered. Pinned against NMN launch day: 195,814 ÷ 183,683 = 1.066.

Joins. Campaign ID only. Klaviyo names were unreliable: "#6 Creatine (VIP List)" used three times, "#3 Black Seed Oil - Blog" three times, "#5 Nattokinase (Launch Tomorrow)" twice, and four nattokinase sends have no name at all ("Email 1") — labels here are corrected, with originals noted, using same-day seed-test subjects as the decoder.

Hosted emails. Real sent templates, archived under /emails/<campaign-id> with personalization tags left unrendered and unsubscribe/footer tags removed. All 197 referenced image URLs verified live.

Scripts. gate.py (manifest validation) · pull_emails.py (template pull) · extract_links.py (CTA/blog per send) · build_pages.py (hosted archive pages + image/PII audit) · build_report.py (this page). Nothing is typed by hand.

Companions. Launch hub · Research dossier · KPI pack · Coffee calendar.