Email · Launch history
Launch History — every product launch since January 2024
Seventeen BFS launch arcs, Jan 2024 → Aug 2026, send by send: performance, the hosted email, the blog it drove to, and the Klaviyo report. Built to improve the strategy for each slot of the Ancestral Coffee launch hub. Data pulled live from Klaviyo on 2026-09-02; every number regenerates from the scripts in §Method. All money USD.
The ask: "I want the synthesis of the complete display from our historical launch campaigns since last year's longevity coffee launch… I want the links to our launch blogs, and the emails."
Contents01 Scorecard02 Launch vs launch03 The slot map (feeds the hub)04 Extras: VIP, BOGO, post-launchCocoa Flavanols 1200mg · 2024-01Turkesterone + Tongkat Ali 1000mg · 2024-02NMNH Limited Edition · 2024-04Supercharged Cocoa · 2024-06Nicotinamide Riboside · 2024-08Spermidine · 2024-10GLP-1 5-in-1 Support · 2025-01Cocoa Re-launch · 2025-02Sleepex · 2025-03Brain Complex · 2025-04Zeolite · 2025-07NMN Ban · Sep 8Longevity Mix · Oct 20Sleepy Time Cocoa · Jan 16Serious Creatine · Feb 27Nattokinase · May 15Black Seed Oil · Jul 15LearningsAccuracy: stress test & ShopifyMethod & sources
The scorecard
Launch arcs
17
Cocoa Flavanols (Jan '24) → Black Seed Oil (Aug '26)
Sends analyzed
151
every one hosted + linked below
Best launch day
$1.07/recip
NMN Ban, Sep 25 '25 — the bar (2024-era best: NMNH $0.72)
Median launch day
$0.28
across all 18 arcs — only NMN broke $1.00
List growth across record
4.6×
median send 34.8k (2024Q1) → 179.9k (2025Q3) — dollars not cross-era comparable; RPR is
Last-chance inversions
2 arcs
Turkesterone + Tongkat Ali 1000mg & Sleepy Time Cocoa — the close out-earned launch day
How to read this page.
RPR = revenue per delivered recipient (conversion metric UNe8Uh); it is the house decision metric — the pass line on a full-list send is $1.00. Every send links to its hosted email (the real sent template, archived), its blog / landing page, and its Klaviyo report (login required). Sends are joined by campaign ID, never by name — several launches reused or omitted names in Klaviyo; corrected labels are shown with the original noted. VIP and micro-segment splits are shown separately and never mixed into full-list numbers. Holiday interrupts are shown greyed and excluded from arc totals.
Launch vs launch
Reading across eras.
The list grew ~4.6× across this record (median send 34.8k in 2024Q1 → 179.9k in 2025Q3), so dollar totals are not comparable across eras — RPR (per-recipient) is. 2024-era slot labels are partly inferred from send names/content (flagged per send); the 2024–mid-'25 arcs are not yet Shopify-reconciled — their attributed values carry the same 5-day-window semantics documented in Accuracy, so treat new-product attributed revenue as roughly 2.6–5.7× product actuals until checked. "Cocoa Re-launch" is an existing-product promo arc, included for completeness.
| Launch | Window | Full-list sends | Delivered at launch | Arc revenue | Launch open | Launch CTR | Launch RPR | Last-chance RPR | Best send (RPR) |
|---|---|---|---|---|---|---|---|---|---|
| Cocoa Flavanols 1200mg 2024-25 era | 2024-01-09 - 2024-02-01 | 7 | 39,432 | $81,743 | 42.2% | 1.87% | $0.510 | $0.385 | Launch day $0.510 |
| Turkesterone + Tongkat Ali 1000mg 2024-25 era | 2024-02-12 - 2024-02-18 | 5 | 39,153 | $49,918 | 44.6% | 2.67% | $0.352 | $0.407 | Last chance $0.407 |
| NMNH Limited Edition 2024-25 era | 2024-04-19 - 2024-05-10 | 8 | 44,585 | $126,965 | 44.5% | 3.04% | $0.719 | — | Launch day $0.719 |
| Supercharged Cocoa 2024-25 era | 2024-06-20 - 2024-07-19 | 8 | 75,212 | $87,308 | 28.3% | 1.05% | $0.208 | $0.109 | Launch day $0.208 |
| Nicotinamide Riboside 2024-25 era | 2024-08-05 - 2024-09-23 | 7 | 79,066 | $111,636 | 32.2% | 1.06% | $0.415 | $0.255 | Launch day $0.415 |
| Spermidine 2024-25 era | 2024-10-25 - 2024-11-11 | 7 | 82,190 | $102,442 | 35.4% | 0.74% | $0.276 | $0.216 | Launch day $0.276 |
| GLP-1 5-in-1 Support 2024-25 era | 2025-01-10 - 2025-01-29 | 8 | 119,554 | $155,488 | 38.4% | 0.97% | $0.377 | $0.160 | Launch day $0.377 |
| Cocoa Re-launch 2024-25 era | 2025-02-20 - 2025-03-03 | 5 | 126,135 | $103,313 | 40.7% | 0.78% | $0.225 | — | Extended $0.250 |
| Sleepex 2024-25 era | 2025-03-11 - 2025-04-07 | 9 | 145,505 | $177,198 | 41.2% | 0.61% | $0.225 | $0.132 | Launch day $0.225 |
| Brain Complex 2024-25 era | 2025-04-23 - 2025-05-12 | 7 | 160,425 | $204,724 | 43.8% | 0.83% | $0.278 | — | Launch day $0.278 |
| Zeolite 2024-25 era | 2025-07-16 - 2025-08-18 | 10 | 184,665 | $410,231 | 45.7% | 1.06% | $0.395 | — | Launch day $0.395 |
| NMN Ban | Sep 8 - Oct 6, 2025 | 8 | 183,683 | $631,166 | 47.4% | 1.44% | $1.066 | — | Launch day $1.066 |
| Longevity Mix (Longevity Coffee 10-in-1) | Oct 20 - Nov 14, 2025 | 9 | 189,905 | $360,161 | 47.5% | 1.51% | $0.406 | — | Launch day $0.406 |
| Sleepy Time Cocoa | Jan 16 - Feb 2, 2026 | 8 | 212,775 | $317,270 | 47.0% | 1.16% | $0.264 | $0.291 | Last chance $0.291 |
| Serious Creatine | Feb 27 - Mar 25, 2026 | 9 | 232,022 | $411,383 | 45.4% | 1.13% | $0.269 | — | Launch day $0.269 |
| Nattokinase | May 15 - Jun 8, 2026 | 7 | 255,722 | $296,795 | 43.4% | 1.11% | $0.312 | $0.226 | Launch day $0.312 |
| Black Seed Oil | Jul 15 - Aug 21, 2026 | 10 | 200,659 | $340,471 | 45.6% | 0.89% | $0.215 | — | BOGO qualifier $0.316 |
| Protein Coffee | Sep 23 - Oct 14, 2026 | 8 | 300,522 | $269,175 | 43.2% | 0.86% | $0.137 | $0.143 | #8 Last Chance, buyers split (1,095) $1.076 |
full-list arc revenue
launch day RPRlast chance RPR
The slot map — every launch, organized by hub slot
Each block below matches one slot of the Ancestral Coffee launch hub: every historical launch's equivalent send, with its email, its destination, and what the slot has to do. Full-list sends only; VIP/BOGO/post-launch mechanics are in extras.
promo slotsvalue / mechanic slots
Value 1 · set the stage
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Cocoa Flavanols 1200mg 2024-25 era | #1 teaser: new heart-health product | 2024-01-09 | 41,183 | 46.1% | 2.92% | $0.164 | $6,740 | email · Klaviyo |
| Turkesterone + Tongkat Ali 1000mg 2024-25 era | #1 teaser: fertility decline | 2024-02-12 | 39,416 | 48.8% | 1.70% | $0.227 | $8,934 | email · collection · Klaviyo |
| NMNH Limited Edition 2024-25 era | #1 teaser | 2024-04-19 | 46,405 | 39.8% | 1.93% | $0.235 | $10,905 | email · Klaviyo |
| Supercharged Cocoa 2024-25 era | #1 Cocoa Launch Email #1 | 2024-06-20 | 73,542 | 37.9% | 11.37% | $0.106 | $7,781 | email · discount-link · Klaviyo |
| Nicotinamide Riboside 2024-25 era | #1 HEBE Launch Email Flow #1 | 2024-08-05 | 78,056 | 35.0% | 1.16% | $0.139 | $10,882 | email · Klaviyo |
| Spermidine 2024-25 era | #1 SPERMIDINE Launch Email #1 | 2024-10-25 | 81,729 | 28.9% | 1.14% | $0.094 | $7,660 | email · collection · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #1 GLP-1 Email #1 | 2025-01-10 | 100,800 | 33.2% | 0.24% | $0.070 | $7,018 | email · Klaviyo |
| Cocoa Re-launch 2024-25 era | #1 #1 Cocoa Re-launch (value email) | 2025-02-20 | 121,923 | 40.4% | 1.11% | $0.207 | $25,266 | email · Klaviyo |
| Sleepex 2024-25 era | #1 #1 value (seed: #1 Sleepex subject match) | 2025-03-11 | 107,736 | 41.8% | 0.45% | $0.138 | $14,907 | email · lp · Klaviyo |
| Sleepex 2024-25 era | #2 #2/#3 upcoming (seed subject match) | 2025-03-14 | 113,273 | 42.3% | 0.60% | $0.202 | $22,831 | email · ebook · Klaviyo |
| Sleepex 2024-25 era | #3 A Moment to Reflect, {{ first_name|default:'' }} #3 Sleepex (Upcoming) | 2025-03-18 | 122,079 | 44.0% | 0.53% | $0.103 | $12,517 | email · Klaviyo |
| Brain Complex 2024-25 era | #1 #1 Brain Complex (Upcoming) | 2025-04-23 | 158,714 | 37.6% | 0.51% | $0.145 | $22,959 | email · lp · Klaviyo |
| Zeolite 2024-25 era | #1 #1 Zeolite (upcoming) | 2025-07-16 | 181,544 | 40.8% | 0.39% | $0.127 | $23,014 | email · Klaviyo |
| NMN Ban | #1 Set the stage (ban-news blog) | 2025-09-08 | 185,936 | 46.5% | 1.19% | $0.237 | $44,021 | email · blog · Klaviyo |
| Longevity Mix | #1 Tribe List sign-up | 2025-10-20 | 186,344 | 46.5% | 0.88% | $0.189 | $35,259 | email · lp · Klaviyo |
| Sleepy Time Cocoa | #1 Blog | 2026-01-16 | 198,443 | 39.1% | 0.64% | $0.141 | $28,019 | email · blog · Klaviyo |
| Serious Creatine | (#1?) February Value blog | 2026-02-20 | 221,756 | 44.5% | 0.92% | $0.179 | $39,727 | email · blog · Klaviyo |
| Nattokinase | #1 Blog (heart-attack nation) - unnamed 'Email 1' in Klaviyo | 2026-05-15 | 251,047 | 43.4% | 1.20% | $0.116 | $29,228 | email · blog · Klaviyo |
| Black Seed Oil | #1 Blog | 2026-07-15 | 260,626 | 43.2% | 0.96% | $0.126 | $32,915 | email · blog · Klaviyo |
| Protein Coffee | #1 Blog | 2026-09-23 | 298,990 | 43.0% | 0.70% | $0.148 | $44,351 | email · blog · Klaviyo |
Openers earn $0.12–0.24 per recipient. NMN's is double everyone else's because the opener WAS news (the ban) — an enemy with a date on it. Openers built on product curiosity (Cocoa) start the arc at half power. For the coffee hub's slot 01: open the enemy loop, sell nothing.
Value 2 · education
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Cocoa Flavanols 1200mg 2024-25 era | #3 pre-launch blog (heart health / FDA) | 2024-01-13 | 40,864 | 44.3% | 1.50% | $0.178 | $7,281 | email · other · Klaviyo |
| Cocoa Flavanols 1200mg 2024-25 era | #7 pre-launch: Cocoa Revolution | 2024-01-24 | 39,318 | 43.2% | 1.37% | $0.299 | $11,741 | email · Klaviyo |
| Turkesterone + Tongkat Ali 1000mg 2024-25 era | #3 story: 1 year on Turkesterone | 2024-02-12 | 11,596 | 36.3% | 2.23% | $0.114 | $1,326 | email · pdp · Klaviyo |
| Turkesterone + Tongkat Ali 1000mg 2024-25 era | #4 pre-launch blog (Valentine's) | 2024-02-14 | 39,545 | 44.6% | 1.43% | $0.254 | $10,041 | email · blog · Klaviyo |
| NMNH Limited Edition 2024-25 era | #2 Introducing… NEW Limited Edition NMNH | 2024-04-23 | 46,347 | 41.9% | 2.88% | $0.266 | $12,308 | email · blog · Klaviyo |
| NMNH Limited Edition 2024-25 era | #4 A Word From Our CEO on NMNH | 2024-04-30 | 45,209 | 43.1% | 1.43% | $0.225 | $10,160 | email · Klaviyo |
| NMNH Limited Edition 2024-25 era | #5 pre-launch blog (NMN vs Big Pharma) | 2024-05-03 | 44,964 | 45.6% | 1.27% | $0.327 | $14,701 | email · blog · Klaviyo |
| Supercharged Cocoa 2024-25 era | #2 Cocoa Launch #2 | 2024-06-24 | 73,093 | 44.6% | 1.11% | $0.138 | $10,120 | email · discount-link · Klaviyo |
| Supercharged Cocoa 2024-25 era | #3 Cocoa Launch Email #3 | 2024-06-28 | 73,559 | 41.3% | 0.82% | $0.163 | $12,016 | email · blog · Klaviyo |
| Supercharged Cocoa 2024-25 era | #4 Cocoa Launch Email #4 | 2024-07-01 | 74,794 | 36.1% | 0.67% | $0.170 | $12,713 | email · collection · Klaviyo |
| Supercharged Cocoa 2024-25 era | #5 It's Happening! | 2024-07-11 | 75,675 | 27.5% | 0.85% | $0.119 | $9,028 | email · Klaviyo |
| Nicotinamide Riboside 2024-25 era | #2 NR Launch (Subscribe for Launch) Email | 2024-09-09 | 78,857 | 32.7% | 1.24% | $0.154 | $12,155 | email · Klaviyo |
| Nicotinamide Riboside 2024-25 era | #3 HEBE Blog Email (Launch #3) | 2024-09-12 | 78,938 | 31.4% | 1.03% | $0.111 | $8,771 | email · blog · Klaviyo |
| Spermidine 2024-25 era | #2 Spermidine Blog Email #2 | 2024-10-28 | 81,939 | 29.1% | 0.63% | $0.114 | $9,347 | email · blog · Klaviyo |
| Spermidine 2024-25 era | #3 Spermidine Launch Email #3 | 2024-10-31 | 81,995 | 29.6% | 0.63% | $0.128 | $10,517 | email · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #2 GLP-1 Email #1 (Blog) | 2025-01-13 | 101,594 | 39.7% | 0.95% | $0.135 | $13,693 | email · blog · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #3 #3 GLP-1 Email Launch (value FAQ) | 2025-01-16 | 102,390 | 35.7% | 0.51% | $0.097 | $9,927 | email · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #4 #4 GLP-1 launch (Blog #2) | 2025-01-20 | 103,274 | 38.7% | 0.67% | $0.143 | $14,736 | email · blog · Klaviyo |
| Cocoa Re-launch 2024-25 era | #2 #2 Cocoa Re-launch (blog) | 2025-02-24 | 122,738 | 31.7% | 0.39% | $0.124 | $15,160 | email · blog · Klaviyo |
| Sleepex 2024-25 era | #4 Be Prepared, {{ first_name|default:'' }}! - #3 Sleepex (Blog) | 2025-03-21 | 143,965 | 41.2% | 0.59% | $0.139 | $20,048 | email · blog · Klaviyo |
| Sleepex 2024-25 era | #5 #5 value (seed: #5 Sleepex) | 2025-03-24 | 144,830 | 35.9% | 0.41% | $0.147 | $21,320 | email · Klaviyo |
| Brain Complex 2024-25 era | #2 #2 Brain Complex - Blog | 2025-04-28 | 158,667 | 44.2% | 0.75% | $0.218 | $34,661 | email · blog · Klaviyo |
| Brain Complex 2024-25 era | #3 #3 Brain Complex (Video) A/B Test | 2025-05-02 | 160,291 | 34.3% | 0.39% | $0.117 | $18,679 | email · lp · Klaviyo |
| Zeolite 2024-25 era | #2 #2 Spike/Heavy Metals (Blog) | 2025-07-22 | 182,497 | 43.8% | 0.93% | $0.154 | $28,013 | email · blog · Klaviyo |
| Zeolite 2024-25 era | #3 #3 Spike Protein (Video) | 2025-07-25 | 182,789 | 43.3% | 0.69% | $0.205 | $37,419 | email · lp · Klaviyo |
| Zeolite 2024-25 era | #4 #4 Spike Protein Detox (Blog) | 2025-07-30 | 183,594 | 44.7% | 0.90% | $0.296 | $54,422 | email · blog · Klaviyo |
| Zeolite 2024-25 era | #5 #5 Spike Protein Detox (E-book) | 2025-08-04 | 185,443 | 42.5% | 0.76% | $0.183 | $33,847 | email · ebook · Klaviyo |
| Zeolite 2024-25 era | #6 #6 Spike Protein Detox (blog) | 2025-08-07 | 185,253 | 45.0% | 1.02% | $0.184 | $34,115 | email · blog · Klaviyo |
| Zeolite 2024-25 era | #7 #7 Spike Protein Detox (message CEO) | 2025-08-11 | 184,698 | 44.2% | 0.53% | $0.151 | $27,882 | email · lp · Klaviyo |
| NMN Ban | #2 Video LP | 2025-09-15 | 184,940 | 45.6% | 0.74% | $0.221 | $40,854 | email · lp · Klaviyo |
| NMN Ban | #3 E-book | 2025-09-18 | 185,072 | 45.1% | 0.95% | $0.255 | $47,217 | email · ebook · Klaviyo |
| NMN Ban | #4 Final blog | 2025-09-22 | 185,018 | 41.8% | 0.76% | $0.319 | $59,044 | email · blog · Klaviyo |
| Longevity Mix | #2 Video LP | 2025-10-24 | 188,334 | 44.6% | 0.79% | $0.129 | $24,378 | email · lp · Klaviyo |
| Longevity Mix | #3 Glutathione blog | 2025-10-28 | 188,530 | 45.7% | 0.72% | $0.177 | $33,423 | email · blog · Klaviyo |
| Longevity Mix | #4 Anti-aging blog | 2025-10-31 | 188,935 | 44.2% | 0.71% | $0.212 | $40,052 | email · blog · Klaviyo |
| Sleepy Time Cocoa | #2 Video LP | 2026-01-20 | 210,290 | 42.5% | 0.61% | $0.128 | $26,997 | email · lp · Klaviyo |
| Serious Creatine | (#2?) February Value video LP | 2026-02-24 | 221,950 | 44.7% | 0.81% | $0.142 | $31,557 | email · lp · Klaviyo |
| Serious Creatine | #3 Blog | 2026-02-27 | 222,099 | 37.2% | 0.58% | $0.188 | $41,763 | email · blog · Klaviyo |
| Serious Creatine | #5 E-book | 2026-03-09 | 226,171 | 45.8% | 0.86% | $0.212 | $47,835 | email · ebook · Klaviyo |
| Nattokinase | #2 E-book - unnamed 'Email 1' | 2026-05-19 | 251,700 | 35.4% | 0.86% | $0.091 | $22,801 | email · ebook · Klaviyo |
| Nattokinase | #3 Blog (Dr Sumi) - unnamed 'Email 1' | 2026-05-22 | 251,998 | 40.5% | 0.80% | $0.140 | $35,397 | email · blog · Klaviyo |
| Nattokinase | #4 Blog (microclot) - unnamed 'Email 1' | 2026-05-26 | 253,869 | 35.3% | 0.79% | $0.164 | $41,570 | email · blog · Klaviyo |
| Black Seed Oil | #2 E-book | 2026-07-17 | 259,753 | 39.7% | 0.83% | $0.137 | $35,647 | email · ebook · Klaviyo |
| Black Seed Oil | #3 Blog | 2026-07-24 | 192,551 | 43.9% | 1.02% | $0.135 | $26,081 | email · blog · Klaviyo |
| Black Seed Oil | #4 Blog (named #3 in Klaviyo) | 2026-07-30 | 194,103 | 42.8% | 0.72% | $0.120 | $23,358 | email · other · Klaviyo |
| Black Seed Oil | #5 Blog (named #3 in Klaviyo) | 2026-08-06 | 197,698 | 43.9% | 0.82% | $0.142 | $28,134 | email · blog · Klaviyo |
| Protein Coffee | #2 Secret Revealed Blog | 2026-09-30 | 301,164 | 40.2% | 1.07% | $0.093 | $27,945 | email · blog · Klaviyo |
| Protein Coffee | #3 E-book (the Enough. tool) | 2026-10-02 | 301,162 | 35.5% | 0.65% | $0.076 | $22,793 | email · tool · Klaviyo |
The widest spread of any slot. NMN education EARNED on its own ($0.22–0.32 per send) because the content stayed news; Cocoa and Nattokinase education merely warmed ($0.09–0.16). Education pays when it carries a story the reader can't get elsewhere, not product prep. E-books sit in the middle everywhere.
Value 3 · reveal
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Cocoa Flavanols 1200mg 2024-25 era | #5 blog reveal: High Flavanol Cocoa | 2024-01-16 | 35,308 | 44.6% | 1.72% | $0.400 | $14,119 | email · blog · Klaviyo |
| NMNH Limited Edition 2024-25 era | #3 NMNH Customer Announcement | 2024-04-26 | 45,967 | 52.0% | 1.80% | $0.370 | $17,024 | email · blog · Klaviyo |
| Brain Complex 2024-25 era | #4 #4 Brain Complex Announcement (Blog) | 2025-05-06 | 160,535 | 39.7% | 0.67% | $0.141 | $22,608 | email · blog · Klaviyo |
| Longevity Mix | #5 Product announcement | 2025-11-04 | 189,558 | 43.9% | 0.89% | $0.149 | $28,172 | email · blog · Klaviyo |
| Longevity Mix | #6 Flavor announcement | 2025-11-07 | 189,963 | 43.0% | 1.47% | $0.160 | $30,477 | email · lp · Klaviyo |
| Sleepy Time Cocoa | #4 Product announcement | 2026-01-26 | 212,446 | 39.8% | 0.73% | $0.116 | $24,572 | email · blog · Klaviyo |
| Serious Creatine | #4 Product announcement blog | 2026-03-05 | 224,504 | 37.2% | 0.83% | $0.158 | $35,484 | email · blog · Klaviyo |
| Protein Coffee | #4 Product Announcement Blog | 2026-10-05 | 301,544 | 40.6% | 0.73% | $0.069 | $20,836 | email · blog · Klaviyo |
Reveals out-click education in every arc that ran one — Longevity's flavor announcement hit 1.47% CTR, the best click of its whole value phase. The two-step reveal (product, then flavor) beat Cocoa's single product-as-hero announcement ($0.116, the weakest reveal). Slot 03 should lead with the product and its spec, and consider what a second reveal beat would be.
Launch tomorrow
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Cocoa Flavanols 1200mg 2024-25 era | #9 launch tomorrow | 2024-01-30 | 39,242 | 48.8% | 1.71% | $0.168 | $6,580 | email · blog · Klaviyo |
| NMNH Limited Edition 2024-25 era | #6 NMNH LAUNCH TOMORROW | 2024-05-08 | 45,006 | 50.1% | 1.26% | $0.320 | $14,392 | email · Klaviyo |
| Nicotinamide Riboside 2024-25 era | #4 NR Email Launch Tomorrow | 2024-09-17 | 79,081 | 30.0% | 0.27% | $0.128 | $10,100 | email · Klaviyo |
| Spermidine 2024-25 era | #4 Spermidine Launch Tomorrow Email | 2024-11-04 | 82,310 | 39.4% | 0.50% | $0.186 | $15,272 | email · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #5 #5 GLP-1 launch (Launch Tomorrow) | 2025-01-23 | 120,286 | 35.0% | 0.57% | $0.166 | $19,925 | email · collection · Klaviyo |
| Cocoa Re-launch 2024-25 era | #3 #3 Cocoa Re-launch (Launch Tomorrow) | 2025-02-27 | 125,872 | 31.5% | 0.32% | $0.083 | $10,393 | email · Klaviyo |
| Sleepex 2024-25 era | #6 #6 Sleepex Value Email (Launch Tomorrow) | 2025-03-27 | 117,662 | 42.5% | 0.39% | $0.102 | $11,973 | email · Klaviyo |
| Brain Complex 2024-25 era | #5 #5 Brain Complex (Launch Tomorrow) | 2025-05-08 | 160,697 | 41.4% | 0.44% | $0.110 | $17,647 | email · Klaviyo |
| Zeolite 2024-25 era | #8 #8 Spike Protein Detox (launch TOMORROW) | 2025-08-13 | 184,621 | 45.4% | 0.52% | $0.165 | $30,383 | email · Klaviyo |
| NMN Ban | #5 Launch Tomorrow | 2025-09-24 | 184,171 | 45.2% | 0.68% | $0.455 | $83,749 | email · collection · Klaviyo |
| Longevity Mix | #7 Launch on Wednesday | 2025-11-10 | 189,729 | 39.5% | 0.88% | $0.212 | $40,254 | email · lp · Klaviyo |
| Sleepy Time Cocoa | #5 Launch Tomorrow | 2026-01-28 | 212,634 | 44.4% | 0.70% | $0.141 | $30,026 | email · lp · Klaviyo |
| Nattokinase | #5 Launch Tomorrow | 2026-06-04 | 255,953 | 42.3% | 0.95% | $0.117 | $30,061 | email · lp · Klaviyo |
| Protein Coffee | #5 Launch Tomorrow | 2026-10-07 | 301,179 | 40.6% | 0.74% | $0.087 | $26,243 | email · lp · Klaviyo |
$0.14–0.46. NMN's $0.455 telegraph is the ceiling — it NAMED the offer the day before. Nattokinase ran the only true 1-day join (Jun 4 → Jun 5), the precedent the coffee calendar reuses: its launch-tomorrow held $0.117 and the launch converted 2.6× the day after.
Launch day
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Cocoa Flavanols 1200mg 2024-25 era | #11 LAUNCH DAY (33% off + free Turk) | 2024-01-31 | 39,432 | 42.2% | 1.87% | $0.510 | $20,099 | email · pdp · Klaviyo |
| Turkesterone + Tongkat Ali 1000mg 2024-25 era | #6 LAUNCH DAY (40% off) | 2024-02-17 | 39,153 | 44.6% | 2.67% | $0.352 | $13,787 | email · pdp · Klaviyo |
| NMNH Limited Edition 2024-25 era | #7 LAUNCH DAY | 2024-05-09 | 44,585 | 44.5% | 3.04% | $0.719 | $32,076 | email · pdp · Klaviyo |
| Supercharged Cocoa 2024-25 era | #6 It's Here, {{ first_name|default:'' }}! | 2024-07-16 | 75,212 | 28.3% | 1.05% | $0.208 | $15,617 | email · pdp · Klaviyo |
| Nicotinamide Riboside 2024-25 era | #5 NR Launch Email | 2024-09-18 | 79,066 | 32.2% | 1.06% | $0.415 | $32,821 | email · collection · Klaviyo |
| Spermidine 2024-25 era | #5 Spermidine Launch Day Email | 2024-11-05 | 82,190 | 35.4% | 0.74% | $0.276 | $22,656 | email · pdp · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #6 #6 GLP-1 launch (Launch Day) | 2025-01-24 | 119,554 | 38.4% | 0.97% | $0.377 | $45,020 | email · collection · Klaviyo |
| Cocoa Re-launch 2024-25 era | #4 #4 Cocoa Re-launch (Launch Day) | 2025-02-28 | 126,135 | 40.7% | 0.78% | $0.225 | $28,332 | email · collection · Klaviyo |
| Sleepex 2024-25 era | #7 #7 Sleepex Launch Email (Launch Day) | 2025-03-28 | 145,505 | 41.2% | 0.61% | $0.225 | $32,781 | email · collection · Klaviyo |
| Brain Complex 2024-25 era | #6 #6 Brain Complex (Launch Day) | 2025-05-09 | 160,425 | 43.8% | 0.83% | $0.278 | $44,619 | email · collection · Klaviyo |
| Zeolite 2024-25 era | #9 #9 Spike Protein Detox (launch day) | 2025-08-14 | 184,665 | 45.7% | 1.06% | $0.395 | $72,957 | email · collection · Klaviyo |
| NMN Ban | #6 Launch Day | 2025-09-25 | 183,683 | 47.4% | 1.44% | $1.066 | $195,814 | email · collection · Klaviyo |
| Longevity Mix | #8 Launch Day (50% off) | 2025-11-12 | 189,905 | 47.5% | 1.51% | $0.406 | $77,194 | email · collection · Klaviyo |
| Sleepy Time Cocoa | #6 Launch Day | 2026-01-29 | 212,775 | 47.0% | 1.16% | $0.264 | $56,190 | email · collection · Klaviyo |
| Serious Creatine | #8 Launch (named #6 VIP) | 2026-03-23 | 232,022 | 45.4% | 1.13% | $0.269 | $62,328 | email · collection · Klaviyo |
| Nattokinase | #6 Launch Day (misnamed '#5 Launch Tomorrow') | 2026-06-05 | 255,722 | 43.4% | 1.11% | $0.312 | $79,765 | email · collection · Klaviyo |
| Black Seed Oil | #9 Launch Day (50% off) | 2026-08-18 | 200,659 | 45.6% | 0.89% | $0.215 | $43,104 | email · pdp · Klaviyo |
| Protein Coffee | #6 Launch Day (50% off) | 2026-10-08 | 300,522 | 43.2% | 0.86% | $0.137 | $41,202 | email · Klaviyo |
The money send: $0.22–1.07, median $0.29 excluding NMN. NMN's $1.066 is the 12-month bar and nothing since has reached half — same 50% offer depth, so the difference is the arc before the offer, not the offer. Opens spike +3–4pp on every launch day; CTR lands 1.1–1.5%.
Extended
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| NMNH Limited Edition 2024-25 era | #8 extended (30% off) | 2024-05-10 | 44,498 | 42.0% | 1.71% | $0.346 | $15,398 | email · pdp · Klaviyo |
| Supercharged Cocoa 2024-25 era | #8 Cocoa Launch Extended Promo | 2024-07-18 | 77,180 | 28.5% | 0.94% | $0.150 | $11,553 | email · pdp · Klaviyo |
| Nicotinamide Riboside 2024-25 era | #6 NR Extended Launch Email | 2024-09-20 | 78,965 | 34.6% | 0.65% | $0.213 | $16,781 | email · collection · Klaviyo |
| Spermidine 2024-25 era | #6 Spermidine Launch Extended Email | 2024-11-07 | 82,199 | 30.7% | 0.99% | $0.234 | $19,217 | email · pdp · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #7 #7 GLP-1 launch (extended) | 2025-01-27 | 118,673 | 38.7% | 0.88% | $0.220 | $26,130 | email · collection · Klaviyo |
| Cocoa Re-launch 2024-25 era | #5 #5 Cocoa Re-launch (Extended) | 2025-03-03 | 96,755 | 38.5% | 0.61% | $0.250 | $24,162 | email · collection · Klaviyo |
| Sleepex 2024-25 era | #8 #8 Sleepex Launch Email (Extended) | 2025-03-31 | 144,957 | 42.2% | 0.58% | $0.150 | $21,694 | email · collection · Klaviyo |
| Brain Complex 2024-25 era | #7 #7 Brain Complex (Extended) | 2025-05-12 | 162,835 | 43.4% | 0.77% | $0.267 | $43,551 | email · collection · Klaviyo |
| Zeolite 2024-25 era | #10 #10 Spike Protein Detox (launch extended) | 2025-08-18 | 183,850 | 48.0% | 0.99% | $0.371 | $68,177 | email · collection · Klaviyo |
| NMN Ban | #7 Extended | 2025-09-29 | 181,748 | 43.0% | 1.06% | $0.725 | $131,751 | email · collection · Klaviyo |
| Longevity Mix | #9 Launch Extended (50% off) | 2025-11-14 | 190,771 | 46.7% | 1.10% | $0.267 | $50,953 | email · collection · Klaviyo |
| Sleepy Time Cocoa | #7 Launch Extended | 2026-01-30 | 213,036 | 47.5% | 1.06% | $0.285 | $60,718 | email · collection · Klaviyo |
| Serious Creatine | #9 Launch Extended (SORRY) | 2026-03-25 | 231,812 | 45.7% | 0.96% | $0.258 | $59,701 | email · collection · Klaviyo |
| Black Seed Oil | #10 Launch Extended (50% off) | 2026-08-21 | 202,547 | 37.4% | 0.59% | $0.150 | $30,447 | email · pdp · Klaviyo |
| Protein Coffee | #7 Launch Extended | 2026-10-09 | 300,053 | 42.8% | 0.64% | $0.143 | $42,889 | email · Klaviyo |
Holds 60–70% of launch day when it carries substance (NMN $0.725, Cocoa $0.285 — which then kept climbing). Creatine's apology-framed extension still held $0.258. An extension that just says 'still on' is where arcs go flat (BSO $0.150).
Last chance
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Cocoa Flavanols 1200mg 2024-25 era | #13 last chance (15h) | 2024-02-01 | 39,473 | 40.7% | 1.22% | $0.385 | $15,183 | email · pdp · Klaviyo |
| Turkesterone + Tongkat Ali 1000mg 2024-25 era | #8 last chance (10h) | 2024-02-18 | 38,929 | 46.7% | 2.32% | $0.407 | $15,831 | email · pdp · Klaviyo |
| Supercharged Cocoa 2024-25 era | #9 Cocoa Launch Last Chance | 2024-07-19 | 77,963 | 29.5% | 0.78% | $0.109 | $8,478 | email · pdp · Klaviyo |
| Nicotinamide Riboside 2024-25 era | #7 NR LAST CHANCE Launch Email | 2024-09-23 | 78,797 | 29.4% | 0.51% | $0.255 | $20,126 | email · collection · Klaviyo |
| Spermidine 2024-25 era | #7 Spermidine Launch Last Chance Email | 2024-11-11 | 82,195 | 33.6% | 0.46% | $0.216 | $17,773 | email · pdp · Klaviyo |
| GLP-1 5-in-1 Support 2024-25 era | #8 #8 GLP-1 launch (last chance) | 2025-01-29 | 119,118 | 28.2% | 0.43% | $0.160 | $19,039 | email · collection · Klaviyo |
| Sleepex 2024-25 era | #9 #9 last chance (seed: #9 Sleepex) | 2025-04-07 | 145,281 | 42.1% | 0.53% | $0.132 | $19,128 | email · blog · Klaviyo |
| Sleepy Time Cocoa | #8 Last Chance | 2026-02-02 | 212,971 | 44.5% | 0.83% | $0.291 | $61,981 | email · collection · Klaviyo |
| Nattokinase | #7 Last Chance | 2026-06-08 | 256,264 | 43.5% | 1.05% | $0.226 | $57,973 | email · collection · Klaviyo |
| Protein Coffee | #8 Last Chance | 2026-10-13 | 299,565 | 41.9% | 0.60% | $0.143 | $42,916 | email · Klaviyo |
Only three arcs ran one — and Cocoa's OUT-EARNED its own launch day ($0.291 vs $0.264), with revenue rising across all three promo sends. Longevity and BSO ended at extended and left this send unclaimed. The close is real money: run it every time.
Extras — VIP splits, BOGO qualifiers, post-launch sends, interrupts
The mechanics that sit outside the 7-slot spine. The VIP economics are the standout: three ~3k-person 75%-off sends and two ~310-person segments printed $1.10–$3.94 per recipient — depth-to-a-few consistently beats repetition-to-everyone.
VIP / early access
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Supercharged Cocoa 2024-25 era | #7 It's Here, {{ first_name|default:'' }}! — 50% off, 1.8k VIP split vip | 2024-07-16 | 1,775 | 46.3% | 7.72% | $2.398 | $4,257 | email · pdp · Klaviyo |
| Longevity Mix | NMN Apology (75% off upcoming product) - Longevity presale vip | 2025-10-24 | 3,127 | 61.7% | 9.47% | $1.923 | $6,013 | email · lp · Klaviyo |
| Longevity Mix | #8 Launch Day (75% off, VIP) vip | 2025-11-12 | 2,995 | 50.2% | 4.07% | $1.874 | $5,614 | email · discount-link · Klaviyo |
| Longevity Mix | #9 Extended (75% off, VIP) vip | 2025-11-14 | 2,971 | 51.9% | 3.33% | $1.103 | $3,277 | email · discount-link · Klaviyo |
| Sleepy Time Cocoa | #3 VIP Early Access | 2026-01-23 | 211,251 | 45.5% | 0.84% | $0.136 | $28,768 | email · lp · Klaviyo |
| Serious Creatine | #6 VIP List | 2026-03-13 | 227,112 | 44.3% | 0.77% | $0.225 | $50,989 | email · lp · Klaviyo |
| Serious Creatine | #7 VIP List (resend; named #6) | 2026-03-18 | 229,453 | 43.5% | 0.75% | $0.183 | $41,998 | email · lp · Klaviyo |
BOGO qualifier
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Black Seed Oil | #6 BOGO Qualifier | 2026-08-10 | 199,295 | 46.5% | 1.48% | $0.316 | $62,962 | email · collection · Klaviyo |
| Black Seed Oil | #7 BOGO Last Chance | 2026-08-12 | 199,365 | 44.5% | 1.09% | $0.212 | $42,197 | email · collection · Klaviyo |
| Black Seed Oil | #8 BOGO Last Chance (repeat) | 2026-08-17 | 200,904 | 40.3% | 0.55% | $0.078 | $15,626 | email · other · Klaviyo |
Victory blog (post-launch)
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| NMN Ban | #8 Victory Blog (post-launch) | 2025-10-06 | 183,182 | 37.1% | 0.68% | $0.157 | $28,716 | email · blog · Klaviyo |
Micro-segment
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Black Seed Oil | #9 Launch Day - 311-person segment micro-segment | 2026-08-18 | 311 | 58.8% | 16.72% | $3.941 | $1,226 | email · discount-link · Klaviyo |
| Black Seed Oil | #10 Extended (70% off) - 309-person segment micro-segment | 2026-08-21 | 309 | 46.0% | 8.41% | $1.502 | $464 | email · pdp · Klaviyo |
| Protein Coffee | #8 Last Chance, buyers split (1,095) | 2026-10-13 | 1,095 | 56.9% | 2.47% | $1.076 | $1,179 | email · Klaviyo |
Holiday interrupt
| Launch | Send | Date | Delivered | Open | CTR | RPR | Revenue | Links |
|---|---|---|---|---|---|---|---|---|
| Nattokinase | Memorial Day promo (interrupt) | 2026-05-29 | 254,374 | 43.9% | 1.46% | $0.478 | $121,621 | email · collection · Klaviyo |
| Nattokinase | Memorial Day Last Chance (Nattokinase Pivot) (interrupt) | 2026-06-01 | 252,432 | 43.8% | 1.20% | $0.280 | $70,677 | email · collection · Klaviyo |
Cocoa Flavanols 1200mg — 2024-01-09 - 2024-02-01
Cocoa Flavanols 1200mg (heart health) · $81,743 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2024-01-09 | #1 teaser: new heart-health product (slot auto-assigned from name/label (2024-era naming)) | 41,183 | 46.1% | 2.92% | 65 | $6,740 | $0.164 | email · Klaviyo |
| 2 | Value 1 | 2024-01-09 | #2 teaser: new heart-health product (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 15,280 | 2.0% | 0.25% | 2 | $145 | $0.009 | email · Klaviyo |
| 3 | Value 2 | 2024-01-13 | #3 pre-launch blog (heart health / FDA) (slot auto-assigned from name/label (2024-era naming)) | 40,864 | 44.3% | 1.50% | 67 | $7,281 | $0.178 | email · other · Klaviyo |
| 4 | Value 2 | 2024-01-13 | #4 pre-launch blog (heart health / FDA) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 21,277 | 1.6% | 0.14% | 1 | $60 | $0.003 | email · other · Klaviyo |
| 5 | Value 3 | 2024-01-16 | #5 blog reveal: High Flavanol Cocoa (slot auto-assigned from name/label (2024-era naming)) | 35,308 | 44.6% | 1.72% | 89 | $14,119 | $0.400 | email · blog · Klaviyo |
| 6 | Value 3 | 2024-01-16 | #6 blog reveal: High Flavanol Cocoa (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 15,522 | 1.8% | 0.10% | 4 | $364 | $0.023 | email · blog · Klaviyo |
| 7 | Value 2 | 2024-01-24 | #7 pre-launch: Cocoa Revolution (slot auto-assigned from name/label (2024-era naming)) | 39,318 | 43.2% | 1.37% | 97 | $11,741 | $0.299 | email · Klaviyo |
| 8 | Value 2 | 2024-01-24 | #8 pre-launch: Cocoa Revolution (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 18,840 | 2.2% | 0.11% | 0 | $0 | $0.000 | email · Klaviyo |
| 9 | Launch tomorrow | 2024-01-30 | #9 launch tomorrow (slot auto-assigned from name/label (2024-era naming)) | 39,242 | 48.8% | 1.71% | 68 | $6,580 | $0.168 | email · blog · Klaviyo |
| 10 | Launch tomorrow | 2024-01-30 | #10 launch tomorrow (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 20,502 | 2.3% | 0.14% | 3 | $480 | $0.023 | email · blog · Klaviyo |
| 11 | Launch day | 2024-01-31 | #11 LAUNCH DAY (33% off + free Turk) (slot auto-assigned from name/label (2024-era naming)) | 39,432 | 42.2% | 1.87% | 227 | $20,099 | $0.510 | email · pdp · Klaviyo |
| 12 | Launch day | 2024-01-31 | #12 LAUNCH DAY (33% off + free Turk) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 20,240 | 1.6% | 0.08% | 4 | $382 | $0.019 | email · pdp · Klaviyo |
| 13 | Last chance | 2024-02-01 | #13 last chance (15h) (slot auto-assigned from name/label (2024-era naming)) | 39,473 | 40.7% | 1.22% | 154 | $15,183 | $0.385 | email · pdp · Klaviyo |
| 14 | Last chance | 2024-02-01 | #14 last chance (15h) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 20,054 | 1.3% | 0.07% | 4 | $416 | $0.021 | email · pdp · Klaviyo |
Reading: Cocoa Flavanols 1200mg.
The account's first documented launch arc, on a ~41k list: teaser, FDA/heart-health blog, then the offer. The 'Vincenzo' twin sends were unengaged-segment splits (1-2% opens, near-zero revenue); the practice stopped in March 2024.
Turkesterone + Tongkat Ali 1000mg — 2024-02-12 - 2024-02-18
Turkesterone + Tongkat Ali 1000mg · $49,918 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2024-02-12 | #1 teaser: fertility decline (slot auto-assigned from name/label (2024-era naming)) | 39,416 | 48.8% | 1.70% | 68 | $8,934 | $0.227 | email · collection · Klaviyo |
| 2 | Value 1 | 2024-02-12 | #2 teaser: fertility decline (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 20,037 | 1.6% | 0.09% | 5 | $493 | $0.025 | email · collection · Klaviyo |
| 3 | Value 2 | 2024-02-12 | #3 story: 1 year on Turkesterone (slot auto-assigned from name/label (2024-era naming)) | 11,596 | 36.3% | 2.23% | 15 | $1,326 | $0.114 | email · pdp · Klaviyo |
| 4 | Value 2 | 2024-02-14 | #4 pre-launch blog (Valentine's) (slot auto-assigned from name/label (2024-era naming)) | 39,545 | 44.6% | 1.43% | 83 | $10,041 | $0.254 | email · blog · Klaviyo |
| 5 | Value 2 | 2024-02-14 | #5 pre-launch blog (Valentine's) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 19,942 | 1.5% | 0.10% | 3 | $257 | $0.013 | email · blog · Klaviyo |
| 6 | Launch day | 2024-02-17 | #6 LAUNCH DAY (40% off) (slot auto-assigned from name/label (2024-era naming)) | 39,153 | 44.6% | 2.67% | 170 | $13,787 | $0.352 | email · pdp · Klaviyo |
| 7 | Launch day | 2024-02-17 | #7 LAUNCH DAY (40% off) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 19,995 | 1.9% | 0.24% | 8 | $734 | $0.037 | email · pdp · Klaviyo |
| 8 | Last chance | 2024-02-18 | #8 last chance (10h) (slot auto-assigned from name/label (2024-era naming)) | 38,929 | 46.7% | 2.32% | 172 | $15,831 | $0.407 | email · pdp · Klaviyo |
| 9 | Last chance | 2024-02-18 | #9 last chance (10h) (unengaged split) unengaged-split (slot auto-assigned from name/label (2024-era naming); unengaged-segment split (near-zero opens)) | 19,976 | 1.3% | 0.14% | 4 | $451 | $0.023 | email · pdp · Klaviyo |
Reading: Turkesterone + Tongkat Ali 1000mg.
A compressed 6-day arc: nine sends, $52k, launch-day peak. The tightest cadence in the record.
NMNH Limited Edition — 2024-04-19 - 2024-05-10
NMNH Limited Edition · $126,965 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2024-04-19 | #1 teaser (slot auto-assigned from name/label (2024-era naming)) | 46,405 | 39.8% | 1.93% | 109 | $10,905 | $0.235 | email · Klaviyo |
| 2 | Value 2 | 2024-04-23 | #2 Introducing… NEW Limited Edition NMNH (slot auto-assigned from name/label (2024-era naming)) | 46,347 | 41.9% | 2.88% | 102 | $12,308 | $0.266 | email · blog · Klaviyo |
| 3 | Value 3 | 2024-04-26 | #3 NMNH Customer Announcement (slot auto-assigned from name/label (2024-era naming)) | 45,967 | 52.0% | 1.80% | 156 | $17,024 | $0.370 | email · blog · Klaviyo |
| 4 | Value 2 | 2024-04-30 | #4 A Word From Our CEO on NMNH (slot auto-assigned from name/label (2024-era naming)) | 45,209 | 43.1% | 1.43% | 77 | $10,160 | $0.225 | email · Klaviyo |
| 5 | Value 2 | 2024-05-03 | #5 pre-launch blog (NMN vs Big Pharma) (slot auto-assigned from name/label (2024-era naming)) | 44,964 | 45.6% | 1.27% | 113 | $14,701 | $0.327 | email · blog · Klaviyo |
| 6 | Launch tomorrow | 2024-05-08 | #6 NMNH LAUNCH TOMORROW (slot auto-assigned from name/label (2024-era naming)) | 45,006 | 50.1% | 1.26% | 93 | $14,392 | $0.320 | email · Klaviyo |
| 7 | Launch day | 2024-05-09 | #7 LAUNCH DAY (slot auto-assigned from name/label (2024-era naming)) | 44,585 | 44.5% | 3.04% | 239 | $32,076 | $0.719 | email · pdp · Klaviyo |
| 8 | Extended | 2024-05-10 | #8 extended (30% off) (slot auto-assigned from name/label (2024-era naming)) | 44,498 | 42.0% | 1.71% | 128 | $15,398 | $0.346 | email · pdp · Klaviyo |
Reading: NMNH Limited Edition.
The 2024 era's best launch day - $0.719 per recipient, the account record until NMN Ban's $1.066 seventeen months later. Limited-edition scarcity did the work.
Supercharged Cocoa — 2024-06-20 - 2024-07-19
Supercharged Cocoa (Super Cocoa) · $87,308 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2024-06-20 | #1 Cocoa Launch Email #1 (slot auto-assigned from name/label (2024-era naming)) | 73,542 | 37.9% | 11.37% | 95 | $7,781 | $0.106 | email · discount-link · Klaviyo |
| 2 | Value 2 | 2024-06-24 | #2 Cocoa Launch #2 (slot auto-assigned from name/label (2024-era naming)) | 73,093 | 44.6% | 1.11% | 101 | $10,120 | $0.138 | email · discount-link · Klaviyo |
| 3 | Value 2 | 2024-06-28 | #3 Cocoa Launch Email #3 (slot auto-assigned from name/label (2024-era naming)) | 73,559 | 41.3% | 0.82% | 101 | $12,016 | $0.163 | email · blog · Klaviyo |
| 4 | Value 2 | 2024-07-01 | #4 Cocoa Launch Email #4 (slot auto-assigned from name/label (2024-era naming)) | 74,794 | 36.1% | 0.67% | 148 | $12,713 | $0.170 | email · collection · Klaviyo |
| 5 | Value 2 | 2024-07-11 | #5 It's Happening! (slot auto-assigned from name/label (2024-era naming)) | 75,675 | 27.5% | 0.85% | 91 | $9,028 | $0.119 | email · Klaviyo |
| 6 | Launch day | 2024-07-16 | #6 It's Here, {{ first_name|default:'' }}! (slot auto-assigned from name/label (2024-era naming)) | 75,212 | 28.3% | 1.05% | 192 | $15,617 | $0.208 | email · pdp · Klaviyo |
| 7 | VIP / early access | 2024-07-16 | #7 It's Here, {{ first_name|default:'' }}! — 50% off, 1.8k VIP split vip (1,775-person 50%-off split — the 2024-era ancestor of the VIP mechanic (RPR 2.398)) | 1,775 | 46.3% | 7.72% | 77 | $4,257 | $2.398 | email · pdp · Klaviyo |
| 8 | Extended | 2024-07-18 | #8 Cocoa Launch Extended Promo (slot auto-assigned from name/label (2024-era naming)) | 77,180 | 28.5% | 0.94% | 130 | $11,553 | $0.150 | email · pdp · Klaviyo |
| 9 | Last chance | 2024-07-19 | #9 Cocoa Launch Last Chance (slot auto-assigned from name/label (2024-era naming)) | 77,963 | 29.5% | 0.78% | 93 | $8,478 | $0.109 | email · pdp · Klaviyo |
Reading: Supercharged Cocoa.
Summer 2024 arc. The #1 send's 11.4% CTR is a machine-click artifact, not human engagement - flagged, not celebrated.
Nicotinamide Riboside — 2024-08-05 - 2024-09-23
Nicotinamide Riboside (NR; teaser codename HEBE) · $111,636 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2024-08-05 | #1 HEBE Launch Email Flow #1 (slot auto-assigned from name/label (2024-era naming)) | 78,056 | 35.0% | 1.16% | 96 | $10,882 | $0.139 | email · Klaviyo |
| 2 | Value 2 | 2024-09-09 | #2 NR Launch (Subscribe for Launch) Email (slot auto-assigned from name/label (2024-era naming)) | 78,857 | 32.7% | 1.24% | 129 | $12,155 | $0.154 | email · Klaviyo |
| 3 | Value 2 | 2024-09-12 | #3 HEBE Blog Email (Launch #3) (slot auto-assigned from name/label (2024-era naming)) | 78,938 | 31.4% | 1.03% | 89 | $8,771 | $0.111 | email · blog · Klaviyo |
| 4 | Launch tomorrow | 2024-09-17 | #4 NR Email Launch Tomorrow (slot auto-assigned from name/label (2024-era naming)) | 79,081 | 30.0% | 0.27% | 88 | $10,100 | $0.128 | email · Klaviyo |
| 5 | Launch day | 2024-09-18 | #5 NR Launch Email (slot auto-assigned from name/label (2024-era naming); launch day inferred as peak-RPR send) | 79,066 | 32.2% | 1.06% | 253 | $32,821 | $0.415 | email · collection · Klaviyo |
| 6 | Extended | 2024-09-20 | #6 NR Extended Launch Email (slot auto-assigned from name/label (2024-era naming)) | 78,965 | 34.6% | 0.65% | 147 | $16,781 | $0.213 | email · collection · Klaviyo |
| 7 | Last chance | 2024-09-23 | #7 NR LAST CHANCE Launch Email (slot auto-assigned from name/label (2024-era naming)) | 78,797 | 29.4% | 0.51% | 170 | $20,126 | $0.255 | email · collection · Klaviyo |
Reading: Nicotinamide Riboside.
The NR launch ran a masked codename teaser ('HEBE') before the reveal - the only masked-teaser mechanic in the record - and its education used the NAD+ decline story the NMN arc later reused at 4x the list size.
Spermidine — 2024-10-25 - 2024-11-11
Spermidine · $102,442 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2024-10-25 | #1 SPERMIDINE Launch Email #1 (slot auto-assigned from name/label (2024-era naming)) | 81,729 | 28.9% | 1.14% | 102 | $7,660 | $0.094 | email · collection · Klaviyo |
| 2 | Value 2 | 2024-10-28 | #2 Spermidine Blog Email #2 (slot auto-assigned from name/label (2024-era naming)) | 81,939 | 29.1% | 0.63% | 104 | $9,347 | $0.114 | email · blog · Klaviyo |
| 3 | Value 2 | 2024-10-31 | #3 Spermidine Launch Email #3 (slot auto-assigned from name/label (2024-era naming)) | 81,995 | 29.6% | 0.63% | 117 | $10,517 | $0.128 | email · Klaviyo |
| 4 | Launch tomorrow | 2024-11-04 | #4 Spermidine Launch Tomorrow Email (slot auto-assigned from name/label (2024-era naming)) | 82,310 | 39.4% | 0.50% | 156 | $15,272 | $0.186 | email · Klaviyo |
| 5 | Launch day | 2024-11-05 | #5 Spermidine Launch Day Email (slot auto-assigned from name/label (2024-era naming)) | 82,190 | 35.4% | 0.74% | 280 | $22,656 | $0.276 | email · pdp · Klaviyo |
| 6 | Extended | 2024-11-07 | #6 Spermidine Launch Extended Email (slot auto-assigned from name/label (2024-era naming)) | 82,199 | 30.7% | 0.99% | 212 | $19,217 | $0.234 | email · pdp · Klaviyo |
| 7 | Last chance | 2024-11-11 | #7 Spermidine Launch Last Chance Email (slot auto-assigned from name/label (2024-era naming)) | 82,195 | 33.6% | 0.46% | 182 | $17,773 | $0.216 | email · pdp · Klaviyo |
Reading: Spermidine.
Seven sends, $102k, the standard shape: value, reveal, launch, tail.
GLP-1 5-in-1 Support — 2025-01-10 - 2025-01-29
GLP-1 5-in-1 Support (Ozempic Killer) · $155,488 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2025-01-10 | #1 GLP-1 Email #1 (slot auto-assigned from name/label (2024-era naming)) | 100,800 | 33.2% | 0.24% | 65 | $7,018 | $0.070 | email · Klaviyo |
| 2 | Value 2 | 2025-01-13 | #2 GLP-1 Email #1 (Blog) (slot auto-assigned from name/label (2024-era naming)) | 101,594 | 39.7% | 0.95% | 121 | $13,693 | $0.135 | email · blog · Klaviyo |
| 3 | Value 2 | 2025-01-16 | #3 #3 GLP-1 Email Launch (value FAQ) (slot auto-assigned from name/label (2024-era naming)) | 102,390 | 35.7% | 0.51% | 91 | $9,927 | $0.097 | email · Klaviyo |
| 4 | Value 2 | 2025-01-20 | #4 #4 GLP-1 launch (Blog #2) (slot auto-assigned from name/label (2024-era naming)) | 103,274 | 38.7% | 0.67% | 119 | $14,736 | $0.143 | email · blog · Klaviyo |
| 5 | Launch tomorrow | 2025-01-23 | #5 #5 GLP-1 launch (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) | 120,286 | 35.0% | 0.57% | 168 | $19,925 | $0.166 | email · collection · Klaviyo |
| 6 | Launch day | 2025-01-24 | #6 #6 GLP-1 launch (Launch Day) (slot auto-assigned from name/label (2024-era naming)) | 119,554 | 38.4% | 0.97% | 402 | $45,020 | $0.377 | email · collection · Klaviyo |
| 7 | Extended | 2025-01-27 | #7 #7 GLP-1 launch (extended) (slot auto-assigned from name/label (2024-era naming)) | 118,673 | 38.7% | 0.88% | 259 | $26,130 | $0.220 | email · collection · Klaviyo |
| 8 | Last chance | 2025-01-29 | #8 #8 GLP-1 launch (last chance) (slot auto-assigned from name/label (2024-era naming)) | 119,118 | 28.2% | 0.43% | 188 | $19,039 | $0.160 | email · collection · Klaviyo |
Reading: GLP-1 5-in-1 Support.
The 'Ozempic Killer' arc (Jan '25) - the account's first GLP-1 positioning, eighteen months before the coffee research confirmed the lane's persistence.
Cocoa Re-launch — 2025-02-20 - 2025-03-03
Cocoa Re-launch (existing product) · $103,313 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2025-02-20 | #1 #1 Cocoa Re-launch (value email) (slot auto-assigned from name/label (2024-era naming)) | 121,923 | 40.4% | 1.11% | 242 | $25,266 | $0.207 | email · Klaviyo |
| 2 | Value 2 | 2025-02-24 | #2 #2 Cocoa Re-launch (blog) (slot auto-assigned from name/label (2024-era naming)) | 122,738 | 31.7% | 0.39% | 152 | $15,160 | $0.124 | email · blog · Klaviyo |
| 3 | Launch tomorrow | 2025-02-27 | #3 #3 Cocoa Re-launch (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) | 125,872 | 31.5% | 0.32% | 109 | $10,393 | $0.083 | email · Klaviyo |
| 4 | Launch day | 2025-02-28 | #4 #4 Cocoa Re-launch (Launch Day) (slot auto-assigned from name/label (2024-era naming)) | 126,135 | 40.7% | 0.78% | 297 | $28,332 | $0.225 | email · collection · Klaviyo |
| 5 | Extended | 2025-03-03 | #5 #5 Cocoa Re-launch (Extended) (slot auto-assigned from name/label (2024-era naming)) | 96,755 | 38.5% | 0.61% | 249 | $24,162 | $0.250 | email · collection · Klaviyo |
Reading: Cocoa Re-launch.
A relaunch of an existing product, not a new-product arc - included for completeness; it behaves like a promo, not a launch.
Sleepex — 2025-03-11 - 2025-04-07
Sleepex · $177,198 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2025-03-11 | #1 #1 value (seed: #1 Sleepex subject match) (slot auto-assigned from name/label (2024-era naming)) | 107,736 | 41.8% | 0.45% | 155 | $14,907 | $0.138 | email · lp · Klaviyo |
| 2 | Value 1 | 2025-03-14 | #2 #2/#3 upcoming (seed subject match) (slot auto-assigned from name/label (2024-era naming)) | 113,273 | 42.3% | 0.60% | 206 | $22,831 | $0.202 | email · ebook · Klaviyo |
| 3 | Value 1 | 2025-03-18 | #3 A Moment to Reflect, {{ first_name|default:'' }} #3 Sleepex (Upcoming) (slot auto-assigned from name/label (2024-era naming)) | 122,079 | 44.0% | 0.53% | 133 | $12,517 | $0.103 | email · Klaviyo |
| 4 | Value 2 | 2025-03-21 | #4 Be Prepared, {{ first_name|default:'' }}! - #3 Sleepex (Blog) (slot auto-assigned from name/label (2024-era naming)) | 143,965 | 41.2% | 0.59% | 193 | $20,048 | $0.139 | email · blog · Klaviyo |
| 5 | Value 2 | 2025-03-24 | #5 #5 value (seed: #5 Sleepex) (slot auto-assigned from name/label (2024-era naming)) | 144,830 | 35.9% | 0.41% | 237 | $21,320 | $0.147 | email · Klaviyo |
| 6 | Launch tomorrow | 2025-03-27 | #6 #6 Sleepex Value Email (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) | 117,662 | 42.5% | 0.39% | 151 | $11,973 | $0.102 | email · Klaviyo |
| 7 | Launch day | 2025-03-28 | #7 #7 Sleepex Launch Email (Launch Day) (slot auto-assigned from name/label (2024-era naming)) | 145,505 | 41.2% | 0.61% | 375 | $32,781 | $0.225 | email · collection · Klaviyo |
| 8 | Extended | 2025-03-31 | #8 #8 Sleepex Launch Email (Extended) (slot auto-assigned from name/label (2024-era naming)) | 144,957 | 42.2% | 0.58% | 263 | $21,694 | $0.150 | email · collection · Klaviyo |
| 9 | Last chance | 2025-04-07 | #9 #9 last chance (seed: #9 Sleepex) (slot auto-assigned from name/label (2024-era naming)) | 145,281 | 42.1% | 0.53% | 209 | $19,128 | $0.132 | email · blog · Klaviyo |
Reading: Sleepex.
Nine sends, $177k. Four sends were unnamed in Klaviyo and decoded via seed-test subjects - the naming-hygiene problem predates nattokinase by a year.
Brain Complex — 2025-04-23 - 2025-05-12
Brain Complex · $204,724 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2025-04-23 | #1 #1 Brain Complex (Upcoming) (slot auto-assigned from name/label (2024-era naming)) | 158,714 | 37.6% | 0.51% | 256 | $22,959 | $0.145 | email · lp · Klaviyo |
| 2 | Value 2 | 2025-04-28 | #2 #2 Brain Complex - Blog (slot auto-assigned from name/label (2024-era naming)) | 158,667 | 44.2% | 0.75% | 362 | $34,661 | $0.218 | email · blog · Klaviyo |
| 3 | Value 2 | 2025-05-02 | #3 #3 Brain Complex (Video) A/B Test (slot auto-assigned from name/label (2024-era naming)) | 160,291 | 34.3% | 0.39% | 193 | $18,679 | $0.117 | email · lp · Klaviyo |
| 4 | Value 3 | 2025-05-06 | #4 #4 Brain Complex Announcement (Blog) (slot auto-assigned from name/label (2024-era naming)) | 160,535 | 39.7% | 0.67% | 203 | $22,608 | $0.141 | email · blog · Klaviyo |
| 5 | Launch tomorrow | 2025-05-08 | #5 #5 Brain Complex (Launch Tomorrow) (slot auto-assigned from name/label (2024-era naming)) | 160,697 | 41.4% | 0.44% | 210 | $17,647 | $0.110 | email · Klaviyo |
| 6 | Launch day | 2025-05-09 | #6 #6 Brain Complex (Launch Day) (slot auto-assigned from name/label (2024-era naming)) | 160,425 | 43.8% | 0.83% | 458 | $44,619 | $0.278 | email · collection · Klaviyo |
| 7 | Extended | 2025-05-12 | #7 #7 Brain Complex (Extended) (slot auto-assigned from name/label (2024-era naming)) | 162,835 | 43.4% | 0.77% | 456 | $43,551 | $0.267 | email · collection · Klaviyo |
Reading: Brain Complex.
The strongest arc before Zeolite: $205k over seven sends, with a genuine A/B on the video send (160k+ recipients).
Zeolite — 2025-07-16 - 2025-08-18
Zeolite (Spike Protein Detox) · $410,231 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2025-07-16 | #1 #1 Zeolite (upcoming) (slot auto-assigned from name/label (2024-era naming)) | 181,544 | 40.8% | 0.39% | 316 | $23,014 | $0.127 | email · Klaviyo |
| 2 | Value 2 | 2025-07-22 | #2 #2 Spike/Heavy Metals (Blog) (slot auto-assigned from name/label (2024-era naming)) | 182,497 | 43.8% | 0.93% | 420 | $28,013 | $0.154 | email · blog · Klaviyo |
| 3 | Value 2 | 2025-07-25 | #3 #3 Spike Protein (Video) (slot auto-assigned from name/label (2024-era naming)) | 182,789 | 43.3% | 0.69% | 417 | $37,419 | $0.205 | email · lp · Klaviyo |
| 4 | Value 2 | 2025-07-30 | #4 #4 Spike Protein Detox (Blog) (slot auto-assigned from name/label (2024-era naming)) | 183,594 | 44.7% | 0.90% | 461 | $54,422 | $0.296 | email · blog · Klaviyo |
| 5 | Value 2 | 2025-08-04 | #5 #5 Spike Protein Detox (E-book) (slot auto-assigned from name/label (2024-era naming)) | 185,443 | 42.5% | 0.76% | 381 | $33,847 | $0.183 | email · ebook · Klaviyo |
| 6 | Value 2 | 2025-08-07 | #6 #6 Spike Protein Detox (blog) (slot auto-assigned from name/label (2024-era naming)) | 185,253 | 45.0% | 1.02% | 429 | $34,115 | $0.184 | email · blog · Klaviyo |
| 7 | Value 2 | 2025-08-11 | #7 #7 Spike Protein Detox (message CEO) (slot auto-assigned from name/label (2024-era naming)) | 184,698 | 44.2% | 0.53% | 290 | $27,882 | $0.151 | email · lp · Klaviyo |
| 8 | Launch tomorrow | 2025-08-13 | #8 #8 Spike Protein Detox (launch TOMORROW) (slot auto-assigned from name/label (2024-era naming)) | 184,621 | 45.4% | 0.52% | 373 | $30,383 | $0.165 | email · Klaviyo |
| 9 | Launch day | 2025-08-14 | #9 #9 Spike Protein Detox (launch day) (slot auto-assigned from name/label (2024-era naming)) | 184,665 | 45.7% | 1.06% | 880 | $72,957 | $0.395 | email · collection · Klaviyo |
| 10 | Extended | 2025-08-18 | #10 #10 Spike Protein Detox (launch extended) (slot auto-assigned from name/label (2024-era naming)) | 183,850 | 48.0% | 0.99% | 794 | $68,177 | $0.371 | email · collection · Klaviyo |
Reading: Zeolite.
The historical era's biggest arc: $410k over ten sends; its launch day ($72,957) was the era's biggest dollar send. Ran Jul-Aug '25, directly before NMN Ban opened the modern record.
NMN Ban — Sep 8 - Oct 6, 2025
NMN 1000MG (ban-news restock arc) · $631,166 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2025-09-08 | #1 Set the stage (ban-news blog) | 185,936 | 46.5% | 1.19% | 466 | $44,021 | $0.237 | email · blog · Klaviyo |
| 2 | Value 2 | 2025-09-15 | #2 Video LP | 184,940 | 45.6% | 0.74% | 455 | $40,854 | $0.221 | email · lp · Klaviyo |
| 3 | Value 2 | 2025-09-18 | #3 E-book | 185,072 | 45.1% | 0.95% | 499 | $47,217 | $0.255 | email · ebook · Klaviyo |
| 4 | Value 2 | 2025-09-22 | #4 Final blog | 185,018 | 41.8% | 0.76% | 486 | $59,044 | $0.319 | email · blog · Klaviyo |
| 5 | Launch tomorrow | 2025-09-24 | #5 Launch Tomorrow | 184,171 | 45.2% | 0.68% | 604 | $83,749 | $0.455 | email · collection · Klaviyo |
| 6 | Launch day | 2025-09-25 | #6 Launch Day (best full-list launch-day RPR in 12 months (1.066)) | 183,683 | 47.4% | 1.44% | 1,500 | $195,814 | $1.066 | email · collection · Klaviyo |
| 7 | Extended | 2025-09-29 | #7 Extended | 181,748 | 43.0% | 1.06% | 1,213 | $131,751 | $0.725 | email · collection · Klaviyo |
| 8 | Victory blog (post-launch) | 2025-10-06 | #8 Victory Blog (post-launch) (post-launch content send cratered to RPR 0.157) | 183,182 | 37.1% | 0.68% | 374 | $28,716 | $0.157 | email · blog · Klaviyo |
Reading: NMN Ban.
The reference arc, and still the bar. RPR climbed monotonically through the content phase ($0.24 → $0.46) into a $1.066 launch day — the only full-list send above $1.00 in twelve months — because the content itself was news (the ban) and every value send earned on its own. The one mistake is documented at the end: the post-launch Victory Blog cratered to $0.157. Celebrate in the P&L, not in the inbox.
Longevity Mix (Longevity Coffee 10-in-1) — Oct 20 - Nov 14, 2025
Longevity Mix / Longevity Coffee 10-in-1 · $360,161 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2025-10-20 | #1 Tribe List sign-up (VIP-list sign-up mechanic as the arc opener) | 186,344 | 46.5% | 0.88% | 489 | $35,259 | $0.189 | email · lp · Klaviyo |
| 0.1 | VIP / early access | 2025-10-24 | NMN Apology (75% off upcoming product) - Longevity presale vip (highest RPR in 12 months (1.923); apology framing to a ~3k VIP segment presold the upcoming Longevity Mix) | 3,127 | 61.7% | 9.47% | 59 | $6,013 | $1.923 | email · lp · Klaviyo |
| 2 | Value 2 | 2025-10-24 | #2 Video LP | 188,334 | 44.6% | 0.79% | 327 | $24,378 | $0.129 | email · lp · Klaviyo |
| 3 | Value 2 | 2025-10-28 | #3 Glutathione blog | 188,530 | 45.7% | 0.72% | 438 | $33,423 | $0.177 | email · blog · Klaviyo |
| 4 | Value 2 | 2025-10-31 | #4 Anti-aging blog | 188,935 | 44.2% | 0.71% | 515 | $40,052 | $0.212 | email · blog · Klaviyo |
| 5 | Value 3 | 2025-11-04 | #5 Product announcement | 189,558 | 43.9% | 0.89% | 423 | $28,172 | $0.149 | email · blog · Klaviyo |
| 6 | Value 3 | 2025-11-07 | #6 Flavor announcement (CTR star of the value phase (1.47%)) | 189,963 | 43.0% | 1.47% | 428 | $30,477 | $0.160 | email · lp · Klaviyo |
| 7 | Launch tomorrow | 2025-11-10 | #7 Launch on Wednesday (telegraph send, 2 days out) | 189,729 | 39.5% | 0.88% | 522 | $40,254 | $0.212 | email · lp · Klaviyo |
| 8 | Launch day | 2025-11-12 | #8 Launch Day (50% off) | 189,905 | 47.5% | 1.51% | 1,032 | $77,194 | $0.406 | email · collection · Klaviyo |
| 8.1 | VIP / early access | 2025-11-12 | #8 Launch Day (75% off, VIP) vip (~3k VIP segment, RPR 1.874) | 2,995 | 50.2% | 4.07% | 56 | $5,614 | $1.874 | email · discount-link · Klaviyo |
| 9 | Extended | 2025-11-14 | #9 Launch Extended (50% off) (arc ends at extended - no last chance) | 190,771 | 46.7% | 1.10% | 704 | $50,953 | $0.267 | email · collection · Klaviyo |
| 9.1 | VIP / early access | 2025-11-14 | #9 Extended (75% off, VIP) vip | 2,971 | 51.9% | 3.33% | 40 | $3,277 | $1.103 | email · discount-link · Klaviyo |
Reading: Longevity Mix.
Last year's coffee launch (Longevity Coffee 10-in-1). The two-step reveal carried the clicks (flavor announcement 1.47% CTR), launch day printed $0.406 — less than half of NMN's — and the arc ended at Extended, leaving the last-chance send unclaimed. The quiet stars were the VIP mechanics: a 75%-off launch split to ~3k VIPs at $1.874/recipient, and the presale 'NMN Apology' send at $1.923 — the single best RPR of the year on any send.
Sleepy Time Cocoa — Jan 16 - Feb 2, 2026
Sleepy Time Cocoa · $317,270 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2026-01-16 | #1 Blog | 198,443 | 39.1% | 0.64% | 392 | $28,019 | $0.141 | email · blog · Klaviyo |
| 2 | Value 2 | 2026-01-20 | #2 Video LP | 210,290 | 42.5% | 0.61% | 363 | $26,997 | $0.128 | email · lp · Klaviyo |
| 3 | VIP / early access | 2026-01-23 | #3 VIP Early Access (early-access mechanic sent to the full list) | 211,251 | 45.5% | 0.84% | 415 | $28,768 | $0.136 | email · lp · Klaviyo |
| 4 | Value 3 | 2026-01-26 | #4 Product announcement | 212,446 | 39.8% | 0.73% | 333 | $24,572 | $0.116 | email · blog · Klaviyo |
| 5 | Launch tomorrow | 2026-01-28 | #5 Launch Tomorrow | 212,634 | 44.4% | 0.70% | 416 | $30,026 | $0.141 | email · lp · Klaviyo |
| 6 | Launch day | 2026-01-29 | #6 Launch Day | 212,775 | 47.0% | 1.16% | 860 | $56,190 | $0.264 | email · collection · Klaviyo |
| 7 | Extended | 2026-01-30 | #7 Launch Extended | 213,036 | 47.5% | 1.06% | 934 | $60,718 | $0.285 | email · collection · Klaviyo |
| 8 | Last chance | 2026-02-02 | #8 Last Chance (only arc where Last Chance out-earned Launch Day (RPR 0.291 vs 0.264)) | 212,971 | 44.5% | 0.83% | 966 | $61,981 | $0.291 | email · collection · Klaviyo |
Reading: Sleepy Time Cocoa.
The warning arc for product-as-hero content: the whole value phase ran $0.12–0.14, the weakest of any BFS launch — and the promo tail rescued it, uniquely climbing send over send: launch $0.264 → extended $0.285 → last chance $0.291. The lesson pair: weak value phase ≠ dead launch, and the close is never optional.
Serious Creatine — Feb 27 - Mar 25, 2026
Serious Creatine · $411,383 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 0.8 | Value 1 | 2026-02-20 | (#1?) February Value blog (filed under February Value; candidate arc opener - verify topic from email HTML) | 221,756 | 44.5% | 0.92% | 534 | $39,727 | $0.179 | email · blog · Klaviyo |
| 0.9 | Value 2 | 2026-02-24 | (#2?) February Value video LP (filed under February Value; candidate - verify topic from email HTML) | 221,950 | 44.7% | 0.81% | 461 | $31,557 | $0.142 | email · lp · Klaviyo |
| 3 | Value 2 | 2026-02-27 | #3 Blog | 222,099 | 37.2% | 0.58% | 615 | $41,763 | $0.188 | email · blog · Klaviyo |
| 4 | Value 3 | 2026-03-05 | #4 Product announcement blog | 224,504 | 37.2% | 0.83% | 547 | $35,484 | $0.158 | email · blog · Klaviyo |
| 5 | Value 2 | 2026-03-09 | #5 E-book (post-reveal education send) | 226,171 | 45.8% | 0.86% | 640 | $47,835 | $0.212 | email · ebook · Klaviyo |
| 6 | VIP / early access | 2026-03-13 | #6 VIP List (VIP-list mechanic to full list) | 227,112 | 44.3% | 0.77% | 681 | $50,989 | $0.225 | email · lp · Klaviyo |
| 7 | VIP / early access | 2026-03-18 | #7 VIP List (resend; named #6) (name reused - seed test names it 'friday creatine') | 229,453 | 43.5% | 0.75% | 580 | $41,998 | $0.183 | email · lp · Klaviyo |
| 8 | Launch day | 2026-03-23 | #8 Launch (named #6 VIP) (misnamed in Klaviyo; seed test names it '#8 creatine'; highest revenue of the arc - treated as launch day, verified against email content) | 232,022 | 45.4% | 1.13% | 898 | $62,328 | $0.269 | email · collection · Klaviyo |
| 9 | Extended | 2026-03-25 | #9 Launch Extended (SORRY) (apology-framed extension) | 231,812 | 45.7% | 0.96% | 826 | $59,701 | $0.258 | email · collection · Klaviyo |
Reading: Serious Creatine.
The messy one — Klaviyo naming reused '#6 VIP List' three times and the arc's true openers were filed under 'February Value' (verified from the email content: 'what happens after 30', 'muscle isn't about strength'). The VIP-list mechanic repeated three times wore down ($0.225 → $0.183) before the misnamed launch send printed $0.269. Naming hygiene is a reporting asset: this arc took forensic work to even count.
Nattokinase — May 15 - Jun 8, 2026
Nattokinase · $296,795 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2026-05-15 | #1 Blog (heart-attack nation) - unnamed 'Email 1' in Klaviyo (campaign has no usable name in Klaviyo) | 251,047 | 43.4% | 1.20% | 447 | $29,228 | $0.116 | email · blog · Klaviyo |
| 2 | Value 2 | 2026-05-19 | #2 E-book - unnamed 'Email 1' (identified via GlockApps seed '#2 natto') | 251,700 | 35.4% | 0.86% | 351 | $22,801 | $0.091 | email · ebook · Klaviyo |
| 3 | Value 2 | 2026-05-22 | #3 Blog (Dr Sumi) - unnamed 'Email 1' (identified via GlockApps seed '#3 natto') | 251,998 | 40.5% | 0.80% | 524 | $35,397 | $0.140 | email · blog · Klaviyo |
| 4 | Value 2 | 2026-05-26 | #4 Blog (microclot) - unnamed 'Email 1' (identified via GlockApps seed '#5 natto') | 253,869 | 35.3% | 0.79% | 594 | $41,570 | $0.164 | email · blog · Klaviyo |
| 4.1 | Holiday interrupt | 2026-05-29 | Memorial Day promo (interrupt) (holiday interrupt mid-arc; $121,621 - excluded from arc totals) | 254,374 | 43.9% | 1.46% | 1,450 | $121,621 | $0.478 | email · collection · Klaviyo |
| 4.2 | Holiday interrupt | 2026-06-01 | Memorial Day Last Chance (Nattokinase Pivot) (interrupt) (excluded from arc totals) | 252,432 | 43.8% | 1.20% | 928 | $70,677 | $0.280 | email · collection · Klaviyo |
| 5 | Launch tomorrow | 2026-06-04 | #5 Launch Tomorrow | 255,953 | 42.3% | 0.95% | 438 | $30,061 | $0.117 | email · lp · Klaviyo |
| 6 | Launch day | 2026-06-05 | #6 Launch Day (misnamed '#5 Launch Tomorrow') (duplicate name in Klaviyo; 2.6x the conversions of the true #5 - unambiguously launch day) | 255,722 | 43.4% | 1.11% | 1,144 | $79,765 | $0.312 | email · collection · Klaviyo |
| 7 | Last chance | 2026-06-08 | #7 Last Chance (#6 missing from Klaviyo naming) | 256,264 | 43.5% | 1.05% | 865 | $57,973 | $0.226 | email · collection · Klaviyo |
Reading: Nattokinase.
Four of seven sends have NO name in Klaviyo ('Email 1') — reconstructed here from seed-test subjects. The arc was interrupted mid-value-phase by Memorial Day, which printed $121.6k — nearly as much as the natto value phase and launch combined — and the launch (run as a true 1-day join, Jun 4 → 5) landed $0.312. The 1-day join worked: launch day converted 2.6× its telegraph. The open question the data can't settle: how much the holiday interrupt cost the launch.
Black Seed Oil — Jul 15 - Aug 21, 2026
Ethiopian Black Seed Oil · $340,471 full-list arc revenue.
content / value sends
promo sends
holiday interrupt (excluded from totals)
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Value 1 | 2026-07-15 | #1 Blog | 260,626 | 43.2% | 0.96% | 419 | $32,915 | $0.126 | email · blog · Klaviyo |
| 2 | Value 2 | 2026-07-17 | #2 E-book | 259,753 | 39.7% | 0.83% | 530 | $35,647 | $0.137 | email · ebook · Klaviyo |
| 3 | Value 2 | 2026-07-24 | #3 Blog (audience shrinks ~260k to ~193k from here (list swap)) | 192,551 | 43.9% | 1.02% | 353 | $26,081 | $0.135 | email · blog · Klaviyo |
| 4 | Value 2 | 2026-07-30 | #4 Blog (named #3 in Klaviyo) (duplicate name) | 194,103 | 42.8% | 0.72% | 317 | $23,358 | $0.120 | email · other · Klaviyo |
| 5 | Value 2 | 2026-08-06 | #5 Blog (named #3 in Klaviyo) (duplicate name) | 197,698 | 43.9% | 0.82% | 383 | $28,134 | $0.142 | email · blog · Klaviyo |
| 6 | BOGO qualifier | 2026-08-10 | #6 BOGO Qualifier (best CTR of the arc (1.47%)) | 199,295 | 46.5% | 1.48% | 775 | $62,962 | $0.316 | email · collection · Klaviyo |
| 7 | BOGO qualifier | 2026-08-12 | #7 BOGO Last Chance | 199,365 | 44.5% | 1.09% | 534 | $42,197 | $0.212 | email · collection · Klaviyo |
| 8 | BOGO qualifier | 2026-08-17 | #8 BOGO Last Chance (repeat) (worst RPR of the arc (0.078), sent the day BEFORE launch day) | 200,904 | 40.3% | 0.55% | 184 | $15,626 | $0.078 | email · other · Klaviyo |
| 9 | Launch day | 2026-08-18 | #9 Launch Day (50% off) | 200,659 | 45.6% | 0.89% | 611 | $43,104 | $0.215 | email · pdp · Klaviyo |
| 9.1 | Micro-segment | 2026-08-18 | #9 Launch Day - 311-person segment micro-segment (RPR 3.94, 16.7% CTR - deep-discount micro-segment) | 311 | 58.8% | 16.72% | 15 | $1,226 | $3.941 | email · discount-link · Klaviyo |
| 10 | Extended | 2026-08-21 | #10 Launch Extended (50% off) (arc ends at extended - no full-list last chance) | 202,547 | 37.4% | 0.59% | 417 | $30,447 | $0.150 | email · pdp · Klaviyo |
| 10.1 | Micro-segment | 2026-08-21 | #10 Extended (70% off) - 309-person segment micro-segment (RPR 1.50) | 309 | 46.0% | 8.41% | 8 | $464 | $1.502 | email · pdp · Klaviyo |
Reading: Black Seed Oil.
The longest arc (five value sends over three weeks, three of them named '#3') and the clearest sequencing error on record: the discounted BOGO qualifier was repeated the day BEFORE launch day and cratered to $0.078 — the worst full-list send of any arc — while launch day itself managed only $0.215. Meanwhile two ~310-person deep-discount segments printed $3.94 and $1.50 per recipient. Depth-to-a-few beats repetition-to-everyone.
Protein Coffee — Sep 23 - Oct 14, 2026
Ancestral Coffee (beef protein coffee), the first launch run on a multi-page hub with canon and checkers · $269,175 full-list arc revenue.
| # | Slot | Date | Send | Delivered | Open | CTR | Conv | Revenue | RPR | Links |
|---|---|---|---|---|---|---|---|---|---|---|
| #1 | value1 | 2026-09-23 | #1 Blog | 298,990 | 43.0% | 0.70% | 636 | $44,351 | $0.148 | email · blog · Klaviyo |
| #2 | value2 | 2026-09-30 | #2 Secret Revealed Blog | 301,164 | 40.2% | 1.07% | 417 | $27,945 | $0.093 | email · blog · Klaviyo |
| #3 | value2 | 2026-10-02 | #3 E-book (the Enough. tool) | 301,162 | 35.5% | 0.65% | 355 | $22,793 | $0.076 | email · tool · Klaviyo |
| #4 | reveal | 2026-10-05 | #4 Product Announcement Blog | 301,544 | 40.6% | 0.73% | 324 | $20,836 | $0.069 | email · blog · Klaviyo |
| #5 | launch tomorrow | 2026-10-07 | #5 Launch Tomorrow | 301,179 | 40.6% | 0.74% | 330 | $26,243 | $0.087 | email · lp · Klaviyo |
| #6 | launch day | 2026-10-08 | #6 Launch Day (50% off) | 300,522 | 43.2% | 0.86% | 583 | $41,202 | $0.137 | email · Klaviyo |
| #7 | extended | 2026-10-09 | #7 Launch Extended | 300,053 | 42.8% | 0.64% | 621 | $42,889 | $0.143 | email · Klaviyo |
| #8 | last chance | 2026-10-13 | #8 Last Chance | 299,565 | 41.9% | 0.60% | 622 | $42,916 | $0.143 | email · Klaviyo |
| #9 | extras | 2026-10-13 | #8 Last Chance, buyers split (1,095) | 1,095 | 56.9% | 2.47% | 20 | $1,179 | $1.076 | email · Klaviyo |
Reading: Protein Coffee. Launch day $0.137, under the $0.31 median; last chance out-earned it; the buyers split printed $1.08.
Three product-free builds (Sep 23, 30, Oct 2) into a reveal (Oct 5), a telegraph (Oct 7) and launch day (Oct 8, 50% off), then an extension (Oct 9) and a last chance (Oct 13). The opener was the arc's best full-list send ($0.148) and the arc never beat it: launch day landed $0.137, below every launch since NMN, and the reveal was the trough ($0.069). The last chance ($0.143) out-earned launch day, the third inversion on record after Turkesterone and Sleepy Cocoa. A 1,095-person split to people who had already bought printed $1.076, the depth-to-a-few pattern again. The retrospective's finding: every prior launch warmed the list with an offer before launch day; this one ran none. Figures read Oct 20, 7 to 27 days after send, past the five-day settling window. Full read: the launch retrospective (slots 07 and 08 still to be re-run there).
What the six arcs teach — applied to the coffee launch
Coffee ran. Launch day $0.137, an eighth of the NMN bar, with no offer before launch day.
Added Oct 20 2026. The six-arc lessons below were written before the coffee launch; coffee is now the seventh data point and it confirms the first one: the bar is built before launch day. See the Protein Coffee section and the retrospective.
The bar is NMN: $1.066/recipient on launch day — and it was built before launch day.
Same 50% offer depth as every launch since, yet nothing has reached half its RPR. What NMN had that the others lacked: an enemy with a date on it (the ban), education that earned on its own instead of merely warming, and a launch-tomorrow send that named the offer ($0.455 — double any other telegraph). The offer doesn't make the launch; the arc does.
Never repeat a discounted qualifier into launch week.
Black Seed Oil re-ran its BOGO "last chance" the day before launch day and it produced $0.078/recipient — the worst full-list send of any arc — then launch day itself managed only $0.215. One qualifier, then silence until the offer.
Always run the last chance.
Sleepy Cocoa's close out-earned its own launch day ($0.291 vs $0.264) and revenue climbed across all three promo sends. Longevity Mix and Black Seed Oil ended at "extended" and left that send unclaimed. The coffee calendar's Oct 1 close is not optional revenue.
VIP mechanics quietly print the best RPRs of the year.
The presale "apology" send to ~3k VIPs: $1.923/recipient — the single best send of the year. The 75% launch splits: $1.874 and $1.103. BSO's ~310-person segments: $3.94 and $1.50. Small list, deep discount, early access — worth a deliberate slot in the coffee plan (the hub's open offer-depth decision should include this).
Reveals carry clicks; product-as-hero value content doesn't.
Longevity's flavor announcement hit 1.47% CTR — the best click of its value phase; Cocoa's product-hero value sends were the weakest value phase of any arc ($0.12–0.14). Matches the research dossier's finding: the reveal moment earns, the essay doesn't.
Post-launch content is a tax; holiday interrupts are a gamble.
NMN's post-launch "victory blog" cratered to $0.157. Nattokinase's mid-arc Memorial Day interrupt printed $121.6k but the launch that followed never reached NMN-class RPR — the data can't fully separate cause from calendar, but the coffee arc (Sep 15 – Oct 1) crosses no holiday, which is an advantage worth protecting.
Accuracy — stress test & the Shopify cross-check
Every number on this page was re-derived from a fresh Klaviyo pull, and every arc was reconciled against Shopify order data (source of truth) for the seven modern arcs (2025–26). Six were reconciled on 3 Sep 2026 (235,224 orders paginated in full across their windows + 14-day baselines, product revenue matched per line item); Protein Coffee on 20 Oct 2026 (25,881 orders, Sep 22–Oct 20, the launch retrospective’s pull). Two title collisions were corrected (NMNH 250MG ≠ NMN; Spike Detox's "8X More Nattokinase" ≠ Nattokinase).
Klaviyo attributed (arc, full-list)Shopify product actual (arc window, strict title match)
| Launch | Window | Klaviyo attributed | Shopify product actual | Units | Attributed ÷ actual | Store total (window) | Attributed ÷ store | Note |
|---|---|---|---|---|---|---|---|---|
| NMN Ban | 2025-09-08 → 2025-10-09 | $631,166 | $990,270 | 21,306 | 0.64× | $2,023,589 | 31% | restock of an existing best-seller; baseline contained a B2G1 NMN promo |
| Longevity Mix | 2025-10-20 → 2025-11-17 | $360,161 | $137,146 | 3,203 | 2.63× | $1,313,444 | 27% | |
| Sleepy Time Cocoa | 2026-01-16 → 2026-02-05 | $317,270 | $103,374 | 3,479 | 3.07× | $1,276,528 | 25% | |
| Serious Creatine | 2026-02-20 → 2026-03-28 | $411,383 | $72,419 | 2,794 | 5.68× | $2,321,447 | 18% | |
| Nattokinase | 2026-05-15 → 2026-06-11 | $296,795 | $139,135 | 5,217 | 2.13× | $1,795,530 | 17% | pre-arc "nattokinase" matches were Spike Detox — launch product baseline $0 |
| Black Seed Oil | 2026-07-15 → 2026-08-24 | $340,471 | $63,841 | 2,141 | 5.33× | $2,879,674 | 12% | product not purchasable until Aug 18 — $0 sales under the first 9 sends |
| Protein Coffee | 2026-09-23 → 2026-10-16 | $268,955 | $72,668 | 2,056 | 3.70× | $1,648,212 | 16% | 5 units sold before launch day — the $141,948 attributed to the five pre-launch sends is pure halo; reconciled 20 Oct 2026 on the corrected method (see definitions) |
| Total | $2,626,202 | $1,578,853 | 1.66× |
What attribution actually measures — read before quoting revenue.
Klaviyo credits a send with every purchase (any product) within its 5-day open/click window, and sends spaced 3–4 days apart double-claim overlapping days. Result: for the six NEW-product arcs, attributed revenue runs 2.6–5.7× the launch product's actual Shopify sales (Protein Coffee 3.70×, inside the range). The cleanest proof: Black Seed Oil sold $0.00 from Jul 15–Aug 17 (not yet purchasable) while the nine sends in that span carry $266,920 attributed — a pure halo on the base business. Attribution never exceeds store totals (max 31%; coffee 16%), so nothing is fabricated — but RPR is a send-to-send comparison metric, not product P&L. Product economics come from the Shopify column.
What the cross-check CONFIRMS.
Launch-day spikes are real in all seven arcs (store revenue 1.5–3.4× the prior day; coffee 2.74×, $140,752 against $51,450). The NMN launch-day attribution is credible in absolute terms: Sep 25 the store did $299,827 and NMN itself $215,546 (5,179 units) — the send's $195,814 is 65% of the day's store total and 91% of the day's NMN revenue. NMN's arc ratio (0.62–0.64 attributed÷product) reflects that it was a restock of an existing best-seller, not a from-zero launch.
Store-level read: arcs redirect list spend more than they grow the store.
Only Black Seed Oil lifted store revenue/day vs its baseline (+7%). The other five windows show −12% to −34% vs baseline — but every one of those baselines contains a major promo (Labor Day B2G1+NMN, NMN tail, New Year, mid-Feb, early-May), so the honest read: a launch arc produces one real spike day and pulls list spend toward the new product, rather than adding on top of the normal promo cadence. NMN's "negative product lift" is the same artifact — its baseline weeks contained a B2G1 NMN promo.
Stress test of this page's own numbers.
Re-run 26 Oct 2026: a fresh campaign-values re-pull reproduced all 67 modern-arc sends (the 58 of 3 Sep plus Protein Coffee’s 9). Every send matched the page within $1 except coffee #5 Launch Tomorrow, which read $220 lower than its 20 Oct figure (a cancellation netted after the read). Klaviyo still serves the Sep 2025 windows — its one-year cap is on the span of a request, not on how far back it reaches — so this test stays repeatable. The 3 Sep run: revenue matched exactly on every send; nine campaigns carry a second A/B template with no stats, verified complete (delivered counts are full-list-sized; Klaviyo consolidates concluded A/B stats under one message).
Reconciliation definitions: product revenue = line-item price×qty − discounts (pre-tax/shipping/refund); store revenue = order totals incl. tax+shipping, cancellations included (1–1.5% of windows); windows are store-local days (America/New_York). Backing data for the 3 Sep run is no longer on disk; the 20 Oct series is (automation/analysis/launch-retro/findings.json, per-day store and product columns).
Three caveats, added 26 Oct 2026. (1) Two accounting eras. Five of the seven arcs ran while SMS was on Postscript and invisible to Klaviyo, so their email claims carry credit SMS would take today; restated at today’s SMS share (about 13% lower) they read roughly 2.3–4.9× rather than 2.6–5.7×. Black Seed Oil and Protein Coffee are already on the clean basis. The conclusion does not move. (2) The six-arc product column pre-dates a method correction. The 8 Oct audit found Shopify REST line_items are not post-edit and that cancelled orders should be excluded. On the corrected method Black Seed Oil’s product actual reads $59,743 / 2,132 units (ratio 5.70×, not 5.33×) and Nattokinase’s $138,441 / 5,208 (2.14×); the other four cannot be re-run without the lost data. The coffee row uses the corrected method. (3) This table is full-list sends only. VIP splits and holiday-interrupt rows shown in the arc sections are excluded, which is why Longevity Mix sums $14,905 lower here than in its section (three 75%-off VIP sends) and Nattokinase $192,298 lower (the two Memorial Day sends).
Method & sources
Data. Klaviyo campaign-values reporting (conversion metric UNe8Uh = Placed Order), pulled 2026-09-02; email templates pulled 2026-09-03 via GET /api/campaigns/{id}/campaign-messages/?include=template. A/B variations are summed in stats; where variations used genuinely different templates both are hosted.
RPR = attributed conversion revenue ÷ delivered. Pinned against NMN launch day: 195,814 ÷ 183,683 = 1.066.
Joins. Campaign ID only. Klaviyo names were unreliable: "#6 Creatine (VIP List)" used three times, "#3 Black Seed Oil - Blog" three times, "#5 Nattokinase (Launch Tomorrow)" twice, and four nattokinase sends have no name at all ("Email 1") — labels here are corrected, with originals noted, using same-day seed-test subjects as the decoder.
Hosted emails. Real sent templates, archived under /emails/<campaign-id> with personalization tags left unrendered and unsubscribe/footer tags removed. All 197 referenced image URLs verified live.
Scripts. gate.py (manifest validation) · pull_emails.py (template pull) · extract_links.py (CTA/blog per send) · build_pages.py (hosted archive pages + image/PII audit) · build_report.py (this page). Nothing is typed by hand.
Companions. Launch hub · Research dossier · KPI pack · Coffee calendar.